Marketing involves both promoting economic products (goods and services) and striving to achieve a fair, mutually beneficial exchange of these items between buyers and sellers. The process is an omnipresent, cradle to grave operation over the face of the inhabited parts of the earth. Because of the raw, rude nature of marketing; many people shy away from it, claiming that they do not have any marketing skills—and that position taken by so many is perfectly understandable. Unfortunately, there are many things which people have overlooked and about which they are not aware or simply have the wrong opinion. Marketing puts all of us on the spot and jars us a little; whether it be talking before a large audience, making a speech at some formal gathering, letting someone whom we admire about it, or even looking in the mirror. The marketing process is implacable and unmerciful—and in the long run, lying about the superiority of your products would not help. The good news is that understanding our inherent marketing potential and developing it change our entire understanding about ourselves in regards to the marketing process. This fundamental understanding that we all have innate marketing potentials changes the landscape of the marketing world. The mystery of that understanding is unlocked and released with the contents of our conversation. The critical secret that marketing’s energy is locked up in our words and conversational contents opens our minds to see how the system of marketing works. We maximize our hidden marketing potentials by insisting on maintaining a marketing focus in all of our conversations with other people—and folks, that is easier to do than most people think or would want to believe. You simply program yourself to avoid the small talk and to think and talk about what is most important to you.
The first step towards that goal is to be cured of the disease that we are not good at marketing and selling stuff to others. Fear and insecurity are devastating human diseases that stifle people’s innate marketing talents: This perversion of the mind shackles people with big, fat chains and keeps them inside themselves, blocking the powerful stream of creative energy within them and thwarting their financial progress and success. Fear and insecurity, caused by sociological imbalance in society, need to be identified, confronted, and removed from otherwise very successful human beings. To a lesser degree, genetic forces, as reflected in physical and mental proclivities and nuisances, play a powerful role in blocking people from realizing their marketing potentials and reaching their financial goals. Certain genetic predispositions stunt people’s confidence in themselves and negatively impact their ability to effectively market themselves and their products in pluralistic societies. The incandescent degree of competition in capitalistic societies is often off the chart and exceeds the bounds of healthy human interaction. In the process, an unwholesome, inimical ethos and environment develop; turning thousands of people into rank beasts. This tends to foster a hostile environment; thus eclipsing people’s marketing potentials and turning them off from that endeavor. In spite of all that though, it must be borne in mind that all people do have inherent marketing talents; and given the right environment; they can, and will, thrive and shine like stars! They were born with these unique skills and talents in order to help them find their way in this dark world of intrigue, illusion, wonder, and amazement. Although the dismal evening news greatly unnerves many people who shy away from the real fire of marketing, those who understand how to stir up their marketing energy and apply it in the real world of buying and selling soar way above their peers.
They understand that marketing is merely prattling about any product at issue and learning how and when to recommend it to the parties in the conversation. In the light of the fact that so much of society is squarely dependent on successful marketing of products, marketing and selling should be taught at the middle school level as critical success and financial independence tools: This kind of instruction system ought to be standard classroom material all through high school and university. Even if one were not majoring in business at the college level, marketing and sales should be taught as mandatory electives because every human being who goes to college is constantly participating in these endeavors—and they need to learn how to market and sell themselves to others in life’s myriads of situations and circumstances. Forasmuch as marketing and selling are innately competitive in nature and may sometimes stir up the darker side of the human system, courses in character building and business ethics ought to be taught right alongside these coarser and more competitive human endeavors. Capitalism usually operates in a pluralistic open-society setting where amorality is lauded but, nonetheless, plainly destructive. The very nature of capitalism is grasping and selfish and greed-driven: The idea of endeavoring to conduct a capitalist society outside the confines of clearly defined moral standards is a travesty—and a travesty it has pathetically been. Again and again, the Western capitalistic democratic model has failed, even in the United States. Capitalism, according to many Western economic philosophical architects of society, was supposedly crafted in order to create a level economic playing field. One of the valid criticisms that many Marxist scholars have leveled against Western capitalism is its extravagantly unbalanced, lopsidedly distributed wealth. In this regard, Western capitalism has failed miserably because it always piles most of the wealth into the hands of a handful of families around the world. A host of economic mechanisms are put in place to reinforce the aristocracy’s absolute economic hegemony over the poor; accordingly, capitalism; as practiced in the West; is innately unjust and false because the scale of justice is tipped against the poor.
At the heart of this kind of lopsided wealth distribution is the gaping absence of a sound system of morals to restrain the buggy of the aristocracy’s greed and wanton mistreatment of the poor. While a full discussion of Western capitalism’s moral transgressions is well beyond this article’s scope, highlighting the importance of moral symmetry and application in the economic marketplace does underscore the absolute importance of balance and symmetry in the cosmos where aggressive marketing and selling occur around the clock. Due to the yawning absence of moral rules as a fundamental balancer of things in the world today, the pet dog of pluralism is virtually on life support. The reality is that society, at any level whatsoever, cannot function effectively—if at all—without a well-defined body of moral rules. Unfortunately, the urban think tanks of modern science have introduced the concept of amorality into the equation, which basically states that moral rules are unnecessary for healthy, normal functioning of society. Pathetically, this very evil lie has taken hold in society because virtually all the advocates of modernism, globalism, and urbanism have been strongly influenced by modern science and its atheistic leanings; accordingly, the moral element has all but faded from the theatre of human behavior today. In the wake of the abolition of morality and disgrace in the West, the rules of appropriate human behavior in the sphere of business have waxed foggier and foggier, resulting in widespread corruption in all circles of business and politics today. And the cause and effect relationship has not ended there: With thousands of politicians and business officials in prison for graft, money laundering, and under the table kickbacks; it is not hard to see where modern science’s amoral policy is heading. Merely looking at things barely at face value, Western scientists’ emphasis on atheism and amorality is not sustainable and now threatens the very survival of pluralism (the pragmatic coexistence of starkly different interest groups vying for sociopolitical power in society, thus helping to maintain some modicum of political equilibrium, as no one interest group dominates the show). Pluralism cannot function effectively outside the context of well-defined moral guidelines that preside over society’s system of stakeholders and their political power games. And in that regard, the basic economic functions of society; which are founded on pluralism; are adversely affected by the nascent amorality that is running the show nowadays. Look around anywhere in the West today, and you will find a broad breakdown of the very critical societal pillar of pluralism—and where that conspicuously noticeable breakdown has occurred, rule of law has suffered immensely. Unfortunately, few Western technocrats seem to have taken notice; but in time, they will: Pathetically though, by the time most of them wake up, it will very well be too late.
In sum, Marketing and selling are practically the most significant pillars of Western societies’ capitalism: In that regard, a stronger push needs to be made to ensure that virtually everyone engages in these endeavors at the academic level so that all of society’s stakeholders can be given an equal opportunity to learn how to market and sell themselves in life’s quaint war. No one has the luxury of deciding not to participate in marketing and sales; that exorbitantly costly blunder has left many an American living on the streets. Marketing and selling are the very backbone of American society and the essence of earthly life; thus, making that unimpeachable fact more obvious would help more people to slug it out in life on a more even footing. With more mandatory courses of marketing at all levels of the academic process, business ethics should also be woven into these classes’ syllabuses and into the overall curriculum of the Western Academic system; but judging from the way things are going now, I strongly doubt that marketing, morality, and overall academic system will be ever merged.