The Strategic Economic Benefits of Marketing Networks


It is amazing to understand and appreciate the big deal that human beings often make about certain things: For reasons not completely understood, many people just seem to lose it when it comes to dealing with issues having to do with intimate relationships, money, sex, politics, religion, and dying. Somehow or other; these crabbed, spiny matters are recondite and smack out of their lane, so to speak. Most human beings, in one way or another, seem to have massive difficulties dealing with these issues. Obviously, these matters are emotionally loaded and often conjure up very strong feelings; unfortunately, all of these matters are real-life issues with which we all grapple from time to time. Accordingly, it is strategically important to inculcate the fact that these real-life issues are not going anywhere; they are going to be there long after you have cried yourself to sleep night after night. My point here is that human beings have the tendency to develop unpragmatic, unhealthy attitudes towards real-life issues with which they are going to have deal, sooner or later; for example, some people become quite silly and shy and dysfunctional when it comes to dealing with, and finding, a life partner: They treat relationships as if they are some deep Arcanum—some profound mystery that nobody is supposed to understand—and make the same set of mistakes again and again and again. The raw reality here is that there is no mystery about finding a lasting, satisfactory relationship: It is a pragmatic every reality and need just like the need for water, food, and clothing.


I am sure that, by now, you have gotten quite antsy and are asking yourself the question, “What on earth do these things have to do with the strategic benefits of marketing networks?” And you would be surprised to know that all those things which I mentioned above have quite a lot to do with the benefits of creating marketing networks. Most people are terribly afraid of marketing and selling: They vehemently fear being put in the position of having to sell things because they are afraid of being rejected. I used to be that way myself: I had no idea that the world itself was a giant marketplace. I never thought of, or saw, it that way. I just dreaded selling—anything. Thus, the fear of selling is really the fear of being rejected—ouch! What I did not understand were some bare-bone facts about how the world really works. In the first place, the whole world is a marketing affair: People are constantly buying and selling stuff, and there is absolutely no getting around that fact; it is as plain as day. Secondly, it is not selling that people dread; rather, it is the hurt of being rejected. Thirdly, because the world views rejection negatively; it is a serious and unsettling hoop over which to jump: It often leaves one injured emotionally, especially if that person has had a rash of recent rejections—and sometimes, these painful affective wounds last a lifetime. Fourthly, in view of the fact that no one can completely insulate himself from being rejected; many people feel that life hurls enough rejection at you; there simply is no reason to mess around with marketing and selling to add to the already complicated problem of treating the thorn of rejection.


What is particularly interesting here is that, although the world is an enormous marketplace, human beings mysteriously fail to see that; they just do not view it that way. Why is that so? We fail to see the world for exactly what it is because the world is not just a sprawling marketplace: It is also a strange illusion that seems to defy ordinary, everyday understanding.  Things are not what they seem to be; accordingly, we tend to see the world from the wrong angle. Additionally, most human beings are ashamed of whom they are: They either do not like themselves or something about them, and the world is a brilliant teacher in this regard. The subliminal messages come at us every single day—“You are too ugly; you are fat; you live in the wrong neighborhood; you were born on the wrong side of the track;” and on and on these devastating hints go. These subtle, subliminal messages come at us every day—and they are direfully destructive. These negative societal sermons come through and mold our perception of life: Our burdensome preoccupation with these incandescently devastating subliminal messages shape the way we view ourselves and the world around us. In other words, these blindingly painful messages force us to see the world that shapes who we become in the wrong light and reinforces our negative perception of ourselves; consequently, we look at things like marketing and sales across a muddy pool of water in the middle of the day: The world of the high-powered professions of sales and marketing looks to us like a foggy mirror, and things just do not look that attractive in our eyes. And to add fuel to the fire, we live in a very competitive society where, quite often, our foibles and blemishes are tremendously amplified by the people against whom we’ll be competing in sales and marketing. When we gaze at the odds against us, we tend to simply drop out the race—and that is simply too bad.


In the process of evolving these negative self-images and false understanding of the world, we incarcerate our own selves in these subtle self-made prisons that negative societal messages have designed for us. What many folks afraid of selling fail to see is that all people in society have some of the same hang-ups, fears, foibles, and blemishes; we are all dealing with the same issues of self-doubt and face-saving mechanisms in order to survive on a mysterious planet that we do not really seem to understand.  What most people fail to recognize is that the world is incomprehensible because it is an optical illusion: It is constantly changing on you; moreover, what you see in the world is not what get because the world is neither what you think it is nor what it appears to be, and taking the world at face value is a very dangerous undertaking:  There is more to the world than we see—and that is the crux of the problem. The overwhelming physicality that we behold hides the rest of what’s really there from our view. In sum, there are sinister mechanisms in the world that make people afraid and reject and lock themselves up in self-made prisons for scores of years. In view of people being locked up in such terrible prisons, the fear of selling that one often encounters in everyday life is understandable.  And Mr. Writer, how do people free themselves from this kind of fear? Freedom from such fear is only possible by painstaking observation of the world, day after day after day. Such observations will produce unvarnished truth that would enable people to see how things really work in this world; unfortunately, most people are not that deep; they are shallow—and that is the problem: That is the reason that so many people are incarcerated in self-made prisons that block their view of the real world in which they live.


If most people who are afraid of selling were able to see beyond their fears, they would have noticed that some of the best-paid professionals in the world are salespeople: This secret is also locked up in the dark dungeon in which most folks find themselves; thus, fear of selling, based on inherent personal insecurities is the eclipse that blocks most people from seeing selling for exactly what it is—one of the most essential element in the sprawling marketplace of earthly life. It is irrepressible and unavoidable.  Everything that you see around you has been bought or sold by someone. This alone should be a hint about the absolute hegemony that marketing and selling exercise in this world; but, as I have stated above, that knowledge is unfortunately blocked—it is hidden knowledge, only available to the wise and wakeful person who wants exactly what life owes him or him.  Thus, the inherent value of selling is lost in the strange eclipse of human fear and insecurity—and this singular fact makes all the difference in the world. In this regard, understanding the contents of the world by careful, objective observational analysis yields enough of the practical insight that is needed to succeed in it—and part of that success does include learning the art of buying and selling, the two most fundamental processes in the world.


Now, what exactly do I mean by saying that buying and selling are the two most radical processes in the world? Indeed, they are: virtually everything that you see in the human world has been bought or sold by someone: The fear of selling obfuscates ones view and understanding of this most basic fact; it blocks the sprawling vista of what is really going on in the world. It interferes with one’s ability to understand the very nature of earthly life. The eclipse caused by this fear of selling is singularly one of the most significant factors that affect the distribution of wealth on the earth. And herein lies the gist of this whole article: The fact that most people view selling negatively interdicts them from seeing and developing their own innate marketing and selling skills and potentials. What exactly do I mean by that? Human beings are naturally valuable and have useful marketing skills and abilities, quite often, unbeknownst to them; for example, by virtue of merely choosing to talk about a particular book that has just been published imparts tremendous economic value to that book, irrespective of its quality. Let me explain. If someone publishes a book:  Let us say that it is a reasonably well-written book which a stranger bought and liked. For reasons not fully explained, she decides that she would talk about the book to every single person she meets, day after day after day.  Right off the bat, the people to whom she speaks about that book would become curious and want to know more about it. If she wants them to buy the book because she liked it so much, she will know exactly how much of its story to give away, thus amplifying her listeners’ interest in the book itself. In the course of time, this one person’s buzzing about that book can cause thousands of copies to be sold: Can you imagine what would happen if ten people mysteriously begin doing what this lone lady is doing for that book? Now, let us take this a step further: Let us say that this particular lady, Pauline, began networking with the people to whom she introduced the book, advising them to do exactly what she has been doing.  In the course of three years or so, more than one million copies of this book would be sold if that networking system continued indefinitely. What is rather important here is that the aggressive marketing process was initiated by merely one person—Pauline.


Now, what do we have here? Let us see—by virtue of merely deciding to make it a point to choose to talk about a product every day to every person you meet can immensely affect the material wealth that can accrue to you over a certain period of time. Everyone has free will and can choose to talk about whatever he or she wishes to discuss.  My point here is this: Why choose to talk about the Lakers, who would not give you a dime of their wealth? Why not just connect with some product that you like and simply talk about that?  Now, don’t get me wrong; I am not advocating shoving anything down anyone’s throat: You cannot do that, and that simply does not work. But we all meet people every day—some of us more than others. The upshot of this whole matter is this: We are going to meet people every day, and we will talk to them about something.  Why not talk to them about things that we enjoy and make money for doing so. Over a lifetime, you would be shocked to know how much money you could make by simply talking about other people’s stuff—and you would not have to shove anything down anyone’s throat either—you just talk to your “everyday” social stream as you normally do; you simply choose to talk to them about a product or book that you really enjoy. Now, let us say that you read this book “Crashing Streams of Change: The Rise of World Government”, and it has profoundly jarred and changed your perception of life in this world in a positive way; in fact, it has so dramatically influenced your life that you have set out on a crusade to tell every person you meet  about this wonderful book. You got in touch with the writer of this book and agreed to become a walking billboard for him.  You told him how profoundly his book has touched and changed your life in a positive and that you simply wanted to promote his book. The writer, greatly touched by your generosity, offered you a plump reward. You then set out to network with all your friends to promote this book, one day at a time. Can you imagine what this small effort will do to the sale of this book? And this is my very point:  Human beings are incredibly useful and valuable resources; but they, somehow or other, are not even aware of their tremendous marketing potential that can change lives, nations—and even the whole world.


There is power in your conversation and what you choose to discuss; unfortunately, most people are not even aware of that: Think and use it in a strategically valuable way. The power is there whether you think so or not. Now, let us take this point one step further. Let us say that you have gotten very excited about the book “Crashing Streams of Change: The Rise of World Government” and want to do things in a big way. And instead of just subliminally promoting the book with the daily stream of people whom you meet on life’s journey, you have resolved to create a massive network to promote this book.  Well, how would you go about that? Right off the bat, there are four groups of people or human resources into which you can tap for assistance: Group one involves your inner circle of social influences. These include your girlfriend, fiancée, or wife; your children, if any; your siblings and other family members; and very close friends. Group two includes your other friends, associates, boss, minister or spiritual leader, neighbors (if you are on good terms with them), and distant relatives. Group three includes casual associates, acquaintances, and new people you meet from time to time. And group four includes all the connections to all the people in groups one, two, and three: My friends, that is virtually the whole wide world; and even if two thirds of that massive network malfunctioned, the one-third of your network that got busy promoting “Crashing Streams of Change: The Rise of World Government” to their social world would wind up selling millions of copies of that book. My point here is that people have way more social, political, and economic power than their wildest imagination would allow them to believe. Don’t worry if your network does not grow right off the bat: Just keep on networking. Do it as a lifestyle—do it every single day. Become obsessed with networking, and your network will most certainly take off like rocket. What is in the rocket? Millions of dollars that you never dreamed you had. They were always there, locked away in the wisdom of the mine field of your mind and the people whom you meet every day.


In sum, what is conspicuously noticeable here is that full understanding of how the world really works is the ultimate liberation from all fears, confused states of mind, and poverty. What is also quite noticeable is the ongoing marketing process in the world that is so often imperceptible and oblivious to the world around it. Whether you sell your self-image negatively or positively, you are selling something all the time; and the world is watching and assessing your value. Once you understand that fact and realize that if that is true, you might as well begin to consciously selling your self-image in a positive way and learn to ignore overt and covert messages to the contrary. Not only that: Once you understand how the wheel of things really spins in this world, you might as well begin doing some talking to the hundreds of thousands of people whom you would meet in your lifetime and telling them about the wonderful products and books that you have read. Instead of wasting your time talking about the Lakers, who would not share a penny of its wealth with you; you might as well begin promoting your own commercial items and products that would put money into your pocket. in fact, whether you realize it or not, you are a sucker for sports franchises: They have had you as a puppet on a string—their string; fussing, arguing, and getting into fights with others about their teams that would not share a dine of their wealth with you with you. My friends, that time should be spent more productively; selling products that you’ve enjoyed with clearly defined business arrangements in place. Whether you realize it or not, when you fuss and argue about sports franchises winning or losing streaks; you are promoting them, thus making them more popular, stronger, and richer: They gain their wealth, popularity, and strength from folks like you. They rise and fall with your support—and I am not advocating abandoning the sports world either: Just make sure that, in the thick of things, you are promoting some product that would make you some money. To wrap things up, the world may not be what you think it is; but at least, it is a wonderful place in which to find and form strategic, lucrative networks that can make all the difference in the world in your life, both financially and politically.





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