The Illusion about Successful Marketing
The world is a place of stark contrast: Some people believe that they do not have any gifts and talents to offer to themselves and to the world; others just know that they are quite talented and richly endowed with gifts, but somehow or other, they cannot seem to put things all together. Whatever the case may be, the ultimate end of a person’s life in this world is to maximize the potentials with which he was born. These potentials are often locked up in gifts, skills, and talents; and ultimately, it is each person’s moral responsibility to recognize and maximize these gifts’ potentials. When all these magnificent tools with which a person is born are fully developed, that person will have achieved a very high level of personal growth and development.
Thus, the world is a very orderly place where virtually nothing is without meaning and disconnected from everything else. Any conscientious observer of the world around him can clearly see that there is a grand design to the world: Practically nothing is disconnected and functions by itself; accordingly, all people in this world arrive here in order to develop the highest level of their human potentials: They came here with sophisticated resources and tools in order to enable them to become and remain the most exalted brand of themselves. It is this deliberate effort to maximize one’s human potentials from which personal development and growth emanate. Per a Wikipedia article, Personal Development, personal development is a lifelong process. It is the agency through which people access their skills and qualities, consider their life aims, and set goals in order to realize and maximize their potential.
In his article, What Every Leader Must Know about Personal Development, August Turak posits that one must seek first the kingdom of personal development and everything else would fall in line; while I personally take issues with this oversimplified view of reality, I agree its broader essence. And I do strongly agree with Mr. Turak’s general thrust that personal development should not be an end in and of itself, where one goes about looking for various kinds of activities for his personal development and growth: Rather, personal development should be a side dish to a major undertaking or endeavor that one passionately pursues. In other words, personal development springs from the passion and ardency that one attaches to a particular endeavor of his choice. Accordingly, one does not go looking for activities that develop his personal development and growth; he simply decides to become the best version of himself in whatever endeavor he has chosen to pursue and become the best at doing that in the world.
In the process of achieving absolute mastery of that undertaking, he will derive all the personal development that he will ever need in this life. Although any other craft or endeavor could have been chosen, marketing is eclectically chosen here because of its inherently abstract and intimidating character; but things are not what they usually seem to be, and in the regular scheme of things, anyone who is serious about making money can master the craft of marketing. It is very unfortunate that so many things in the world are viewed through the wrong prism, thus yielding a distorted view of those things’ innate nature and character.
The notion that the whole world is a sprawling marketplace is almost entirely lost in every-day life’s churning spin of things. It is a perfect reflection of not being able to see the forest for the trees. Somehow or other, we seem to get so lost in the turbid smoke of life’s ups and downs and hustle and bustle; we forget that life itself is virtually all about buying and selling things. Due to the fact that human socialization is often a very flawed product, our perception of things get warped and skewed because of the maddening flood of false ideas which we have internalized in the flawed socialization process. We see so many things in the wrong light, and a kind of blind vision often stunts our personal growth and development and stifles our ability to climb the socioeconomic ladder.
Wrong socialization predisposes us to see the world in the wrong light and to accept a mediocre existence in this world. And what a costly error that so many of us make in the process of seeing the world through the eyes of society’s crooked, unscrupulous architects and engineers. They teach us how to be poor; to accept that as our lot in life; and while we are at it; to enjoy the Super Bowl with them. By allowing the fundamental notion that the world is a giant marketplace to slip our thoughts, many of us do not view marketing as a viable career because we have been illuded by our false understanding of the world itself and what successful marketing involves. The fact that we view the world wrongly; we tend to see the whole idea of marketing as being too intimidating, threatening, and difficult because it seems so off the wall. What we forget here is that professional marketers make a mint from either selling their own or other people’s products every day. Marketing’s immense financial potential entirely eludes us; accordingly, we lose sight of being able to do it successfully.
Our unwillingness or failure to see the world as one continuous bustling marketplace is the veil that has blocked our vision and understanding of successful marketing and enjoying the treasures that it enables one to buy. It is amazing how illusive the world really is: Although marketing is done virtually every single day and people make millions doing it; somehow or other, it still doesn’t seem like a legitimate career and the world doesn’t seem like a dynamic marketplace. For reasons not fully explained, we forget that virtually all of our involvements are economic and market-oriented in nature.
Most of us see the world in terms of going to college in order to find happiness in a good white-collar job; a happy marriage that lasts for a lifetime; and a long, happy retirement. These sentiments almost make one feel as if he is as old as time itself: Those golden days have expired so long ago; it almost seems ludicrous to even mention them. However, although they are long gone and have been replaced by the thorn of uncertainty and strange, brand new postmodern inventions; we still somewhat nostalgically crave those golden days of stability, certainty, equableness and a fairly understandable tomorrow. Despite all the gut-wrenching changes that have unfolded in the world of work, what has not changed is the inherent nature of the world itself. These unlooked-for changes and structural rearrangements in the working world are blunt and cruel reminders to all of us that the world is a strange and matter of fact marketing transaction that is only workable when both parties involved feel that the arrangement is mutually satisfactory.
In other words, the changes themselves in the working world are marketing decisions made by coldly calculating corporate executives who could not care less whose jobs were lost. The ultimate fact here is that the world is not only one sprawling, enormous marketplace; it is intensely selfishly motivated, and you are only important to the degree that you are useful and very profitable. In other words, you are only important to your boss—or to anyone else—to the degree that he sees value and profit in you. Unfortunately, we do not generally think that way; we view ourselves as having inherent value as human beings—not as commercial items on sale in the cruel marketplace. Somehow or other, this blunt kind of language gets lost in the illusive process of living in the world; and for reasons not fully understood, things are not viewed as crudely as they really are, leading to heartbreak and disappointment later down the road.
Virtually all change in the world may be attributed to the interference of balance in nature that is so critical for human survival. In the weather, the exchange and balance elements are water vapor and atmospheric pressure. Imbalances in the amount of water vapor and heat over space causes violent changes called storms. In marriage, imbalance in the amount of love and respect shown between couples often result in divorce; and in economics; imbalance in marketing exchange transactions induce deficits and surpluses that can greatly affect individual countries’ gross domestic product and trigger changes which; quite often; are undesirable, swift, and devastating. When we work for a boss and like our job; unbeknownst to us, we are really selling our services (skills, gifts, and talents) to our boss because we have already successfully marketed ourselves to him.
At the point of employment, we agree to sell him our most precious resources for whatever he decides to pay us. In this arrangement, our human resources (natural talents and skills) are our products and services that we sell our bosses for a predetermined cyclical salary—be it hourly, daily, weekly, or monthly. In our opinion, having a regular, steady job is the “Grand Daddy” of them all; I mean; what else could be better than having a regular job to go to every day? The feeling is wonderful—or at least, so it seems. We have been slickly beguiled and bamboozled about the security of such jobs, even without ever realizing that we’ve been had. It often takes the capsizing of the ship of society’s false socialization, as in a recession or depression, to really wake most of us up; and even so, after the storm is gone, we go right back looking for others to hire us all over again.
We fail to get the message about the need to market ourselves more successfully by endeavoring to create our own employment. The lie of working for others has been lodged in our heads all through the socialization process of growing into adulthood; thus, the world is filled with deluded people who view things falsely and wind up on the wrong side of the track. This observation underscores an important attribute about the world: It is false and unreliable. You cannot trust what society’s institutions of socialization are telling you. Somehow or other, the information that you pick up in this world is false; accordingly, you have to learn to dot your I’s and cross your T’s because society will continue to lie to you unless you wise up, wake up, and smell the coffee. You must realize that the world is a fishy place—one that you cannot, and should not, trust.
The casual observer does not view working on a job as a fundamentally successful marketing arrangement; but, on closer inspection, it becomes quite obvious that that arrangement meets all the criteria of basic marketing. Here it is: You market and sell your gifts, skills, and talents to your boss for a predetermined salary that is somewhat mutually agreed upon. That is a supposedly fair marketing exchange; even though in the end, it usually turns out not to be. Both you and your boss are unwittingly engaged in successful marketing. You benefit from that exchange by being able to pay your rent, buy food, take care of yourself, take your girlfriend or children to the movies or to some other entertainment venue, and pay other bills—and God forbid that you should ever lose that job and not get another one right away. Your boss benefits by cheating you out of a fair salary and using your services to enrich himself. If the light ever goes on in your world, you will one day wake up to the reality that using those same services that you virtually give away to your boss can enrich you. In an economic slowdown, consumers’ irrational exuberance ends: They close their wallets in preparation for a dry spell; and the entire business cycle slows to a crawl.
This often leads to varying levels of lay-offs, spurring tighter and tighter consumer spending and even more lay-offs. Your boss no longer needs your services because consumers demand for his products has declined significantly—the commercial environment has changed drastically, and the working for someone else model breaks down and fails: It does work any more. Where does that leave you? It leaves you dependent on an untrustworthy employment cycle that can be very savage and brutal, stripping you of virtually all you’ve worked so hard to acquire. In some depressions—or even very severe recessions—you can wind up in the sea, battling towering waves of survival. The reality is that life in this world is just that—a survival scramble, and you have to create and craft the most viable survival kit for yourself. What you do not understand is that you are your boss’ survival kit, but he does not tell you that because he does not want you to know that! Thus, in a severe recession, you are thrown out and on your own. Oh that is too bad!
The truth of the matter is that you’ve always been on your own; that job was merely an illusion—a false sense of security to make you think that all was well. My friend, all is never well unless you are running the show—a da gone highly profitable show at that! Here again is a splendid example of how we are deceived by the semblance of security that a so-called steady job accords us. How steady most jobs really are? Well, things used to be a whole lot different and more stable in the past: Nowadays, all it takes for you to fully understand the lousy nature of your job is for a sharp economic downturn to transpire. Weeks later in the unemployment line, it kind of hits you that your life is as secure as a mud hut in a storm!
The ultimate fact here is that we have received the wrong socialization: The whole message about life itself has been wrong, but we haven’t seen it that way. We assume that temporary recessions and depressions are a normal part of the life experience here on earth, and they are not. They are the result of guileful manipulation of the economic system by wealthy societal architects and engineers who design a system of falsehood in this world. You need to understand that things are not designed for you to be successful unless you wake up one day and wise up. The world is a system of fraud; that is the reason that you lose your job and are thrown into the streets battling the titanic war of survival against life’s cruel giant waves. We have been trained mentally to think about work the wrong way: We have been brainwashed by the cruel, vulpine system of lies that work in the strange and mysterious showroom of this world. Working for other people is hardly the best way to go about one’s life in this world. This observation has been made again and again and again, yet most folks still have not gotten it. Why haven’t they gotten it? They have been brainwashed by an economic system of fraud that is not designed for ordinary people to get by in life. I know that it doesn’t seem that way; however, the cold, hard facts of the past have time and time again revealed that human beings need to work for themselves, if at all possible—not for others.
Nature and Ethics of Successful Marketing
As one waxes more and more skilled as a marketer, he develops a stronger and stronger sense of passion and enthusiasm that propels him to higher and higher levels of success; at the same time, he learns the importance of marketing excellence as he develops his craft. He begins to achieve more refined skills of bargaining with, and bending people’s arms to yield to the dashing offers that he makes available to the public. As he grows in the mastery of his craft; he acquires a greater sense of meaning, self-development, personal growth, and development. As he advances in his marketing craft, he naturally begins to understand the dynamics of the business; challenging himself to do more and to influence more people with his savvy business, prowess, and marketing acumen. By dint of mastering the skill of marketing; he gains more leverage over life itself because part of marketing involves skillful negotiation; and naturally, as he waxes more and more confident in his marketing career, he begins to enjoy the spill-over effect of ongoing contact with so many people: Over time, his confidence grows, and he gets more and more daring and skilled at connecting and influencing people.
Thus, the personal growth and development that he derives from his successful marketing career is translated into confidence that enables him to interact more positively and effectively with others, giving him a decided edge in negotiating with people in the social marketplace. This new-found confidence is a kind of currency that gives him access to a larger and larger slice of the market and renders him able to develop a more expansive network of fans and followers; thus allowing his business to grow and expand even further. In time, this personal development garnered from such fabulous success in marketing does not only become a currency, giving him leverage over a larger and larger slice of the market; it also accords him the much craved name recognition that carries so much weight in the marketplace out there.
As a self-made businessman that wields such tremendous influence in the marketplace, he is now his own man: He punches no one’s time card, and comes and goes whenever he wishes. This fabulously successful marketing professional illustrates the significance of the new normal in the business world. Many people, still stuck on the old way of doing things, are falling by the wayside day after day after day. Still oriented around, and inoculated with, the idea of punching someone else’s time card; many people are lost in the spinning smoke of the twenty-first century’s change overload and wholesale societal obsolescence. According to Jacob Morgan in the article, Why we can no Longer Rely on Schools and Companies for our Personal Development (www.forbes.com/why-we-can-no-longer–rely-only on-schools…), things are changing so fast in the world of business, and in the world as a whole; by the time you get a college degree, virtually everything that you had learned has become extinct. Things are spinning so fast, pinning your employment and self-development hopes on the old, stale traditional way of doing things is a losing game. We are now living in the age of self-development and personal growth; the idea of looking to others for employment is a train that has long gone: The hour is late; time is slipping fast.
Whatever you do, you must do it now; for the tomorrow for which you are looking may never come for you. The working world’s archives are replete with stories of folks who were solidly employed yesterday, now languishing in long, serpentine unemployment lines that stretch far around the block. Life has always been, at best, mysterious, uncertain, unpredictable, and reliable; but employment conditions today take the cake: Things are more mystical, uncertain, and unpredictable than ever.
While today’s shaky, traitorous employment situation very poignantly illustrates the cruel uncertainty of working for others; and while the surging back and forth currents in nature that upset the balance in human society again and again; it does elucidate two things: First, it graphically illustrates the rugged uncertainty and rank unwisdom of working for others which, under normal circumstances, should merely be a means to an end: Working for others should only be a bridge to where you plan to go, and not a permanent parking lot. It’s not wrong to work for others as a jumping-off point in order to get all your financial ducts in a row initially—that is just plain wisdom. However, once you have saved up enough money to start your own business, you simply walk away from your boss.
Now, if you are a very valuable employee to him; he will make you an offer: So where does that offer put you—smack into the drivers’ seat. You can put off working for yourself because your job has just gotten more secure and profitable—and that is the whole point. This big deal is not so much about working for yourself as it is about attaining job security: Certainly, having a successful business of your own carries a whole mountain of weight and job security; but the point that is being emphasized here is to achieve job security—one way or another. If you are in a job that treats you with respect and pays you well, that may be enough job security for most people—because even that can all change in a flash! Thus, even if your boss makes you an offer that you cannot refuse, that does not mean that you have given up on your own business venture; you are just put in a better position to save up more money while you continue canvassing and checking out creating your business empire.
And you may decide to do something else; your new job security situation now lends you more financial leverage and gives you more time to scour the area for better business opportunities—you get my point. Additionally, the leverage and peace of mind that a more secure job grants you brings with it a firmer sense of meaning and fair amount of personal development and growth. Feeling more secure about your financial situation and life as a whole is the stuff out of which real happiness is woven. Secondly, the cruel uncertainty of working for others graphically shows how marketing works. Successful marketing is a managerial process that allows marketing departments to identify, anticipate, and satisfy customers’ needs and wants through a reciprocally satisfactory exchange framework. In plainer language, marketing is a fair exchange framework between sellers, usually companies, and buyers, ordinarily the general public.
Generally, there are no watchdogs in this matter; and under normal circumstances, the exchange process is a relatively fair and smooth one. Unfortunately, the process breaks down quite rapidly when pluralistic societies’ morals begin to decline. Where moral decline is widespread, many marketing transactions are fake and phony in nature; scams bloom like flowers in the spring; and much heartache and anguish result from the spurious, heartless behavior of fraudsters and scammers.
Although marketing generally works well in all societies; special efforts and measures should be taken to keep moral standards high in pluralistic societies, so that people live by their conscience and not by their needs and wants. The role of morality in human society is of absolute necessity; unfortunately, many Western thinkers do not share this view and have allowed the formerly solid bedrock of Western traditions and their moral standards to wither and swoon. Accordingly, scam and fraud have skyrocketed in the West and ordinary business transactions have now become unnecessarily difficult, crabbed, and very dangerous. This has greatly impacted the marketing process and rendered successful marketing strained, bumpy, clumsy, and fluttery. Due to changes in the moral landscape of the business world, people have waxed more and more brazen; initiating business outfits based entirely on fraud. Thus, the pervasive lack of honesty among businesspeople today has confused the business environment and rendered successful marketing of products very thorny and unnecessarily complicated without thorough research.
The paramount importance of morality is mentioned here merely to underscore its crucial role in life’s every-day transactions; and because life itself is innately economic in nature and, in particular, marketing-driven; break down in morality dramatically affects society’s fundamental underpinnings and the effectiveness and success of the marketing system itself. Hence, marketers should exhibit the highest quality of moral excellence in character because genuine success in business of any kind ultimately demands sterling moral character—and, of course, this is arguable; but moral character is a significant business benchmark. This article’s focus is on building radical personal development as a precursor for a successful marketing career or any other form of business endeavor. Now, the term business, as used in this post, is synonymous with marketing because all business transactions involve exchange of goods and services of one kind or another. Real success in business requires building, streamlining, refining, and mastering the successful marketing and selling of yourself. That also includes building honest, trustworthy business relationships with your clients. In the world of business, you are the engine of your own success: You are the core and very essence of your business operation.
Accordingly, the buck stops with you: It is incumbent on you to figure out what it would take to draw others into your marketing stream—and sterling moral character is one of those qualities that would draw and keep valuable customers in your clientele. You must become whatever successful marketing requires of you. Incidentally, marketing is a people-oriented type of business. It is very social and public in nature; thus, cultivating good social skills and becoming accustomed to being around different kinds of people are absolutely consequential in this line of work. Here is where the streamlining, refining, and mastery of the product of “you” become so important. Remember: Your business revolves around you. You are the hub around which all the marketing activities revolve. In that regard, you have to take maximum care of yourself.
The Successful Marketing of Yourself
Marketing is a unique type of craft that requires a firm understanding of the importance social awareness and a strong emphasis on the value of physical appearance: It is the kind of work that requires excessive consciousness of how you look in other people’s eyes. Accordingly, that forces you to be more conscious of your appearance—you weight, your choice of attire, your social attachments, and places with which you become affiliated. The twenty-first century is the age of branding: Whether you realize it or not, you are a brand—your entire life and all its underpinnings are fair game to your fans. They want to know a thing or two about you; and when you do the math, you find out quickly that what they really want to know about you is everything; thus, achieving success in your marketing career naturally makes you sharper and more socially conscious of what you do with yourself and how you deal with your surroundings. For example, people who are not in the branding business can afford to go to the store or library dressed any and any way.
The problem with doing that as a marketer is that you never know into whom you would run; and sometimes, you would be shocked whom you would meet in some of the strangest and most unexpected places. And before you know it, someone who knows you online photographs you in a compromising position and splatters those photographs all over the Internet, ending your twenty-five year career as a marketer, or writer, or whatever Sir, Madam; carelessness about how you carry yourself nowadays as an online professional can ruin your career. Welcome to the new age of zero private life. The point here is that in this new age of branding, social awareness and good judgment in matters of dress and social venues have taken on a whole new meaning with your entire life wrapped around it—and that is the way it is, whether you like it or not. But in the process of adapting your life to those higher standards, you naturally grow as a person and achieve a higher level of personal development and growth.
The world of marketing and branding now force people to grow in ways they never anticipated just a few years ago. It is a whole new ball game of accelerated personal growth and development in the technological and information age. Given that you want to succeed in your chosen business endeavor, you must get the ball rolling: You must understand how things spin today and spin with them. You have to make all the adjustments needed to access the more easily accessible commercial treasures now available to anyone with the guts and mettle and fortitude to wangle and wrangle his way through the labyrinthian maze of Internet hassles. Thus, the digital age now allows anyone with the fortitude and tenacity to learn and master new things that can materially change their lives forever.
Success in your marketing career is now just a personal choice between you and the ever-gushing flood of new ways to solve old problems. The powerful information revolution has changed everything; now, the only obstacle between you and success, of virtually any kind, is you. You get the ball rolling by creating a functionally effective and productive master plan of upgrading the great product of “you”. What exactly does this mean? Well, it means exactly what it says: You must upgrade yourself. If you are overweight, shed those unwanted pound: People do not like doing business with folks who are not taking care of their personal well-being; folks generally feel more comfortable and relaxed around people who are cheerful and healthy-looking.
Thus, if you are serious about successful marketing, you have no choice but to shed those unwanted pounds—they are merely baggage. They are rubbish, and you need to know that. Although this might sound cruel and crass now, it is better that you hear it from a well-meaning life coach than from some careless-mouthed customer who insults you in public about your weigh—“Oh Mellissa, when are you going to throw off all this da gone weight that you are wheeling around, girl?” Even if you have to go before the mirror and criticize yourself there until you are tired seeing all that mess in the mirror, go ahead and do so: The end justifies the means, right? Excess pounds are just that—weight that you do not need that is holding you back. They are a distraction and hindrance to your own marketing success. You are the showroom of your business. You have gone to auto dealerships before—most of us have gone to auto dealership showrooms and been stunned at how gleaming and luxurious they look!
Why are auto dealerships’ showrooms so spotlessly beautiful and splendorous and luxurious? They are the palaces that auto dealer have created for you, so that you would purchase their automobiles. They have already sized you up and figured you out. They have already figured out what it would take to wow you. By the time you get there, they have already figured how to wine and dine you in their absolutely adorable showroom. In other words, they are well prepared for you. You, too, have to be well-prepared for your customers when they pay you a visit; and that also includes looking your best for them. You should be all slim and trim and smelling like your playboy Jim for your customers so that when they come in, you can “wow” them with your new look. Yes, marketing success costs all that—and even more! At the auto dealership, salesmen are well dressed, spic and span; they are warm and friendly. They smile a thousand times in one glance. In other words, these folks know exactly what they are doing. Do you? In a similar vein, you have to size your customers up and get the show running according to your wishes. Therefore, you have to do whatever it takes to wow your prospects. Clean, professional attire; sharp, gleaming teeth for a sparkling smile; a smooth, inviting, positive attitude; a trustworthy reputation; and an enviable product line are some of the basic elements of radical personal development for successful marketing.
Whether you like it or not, or think so or not; the other aspects of your life do affect your professional life.
You must clean up your life and remove all the trash and baggage from around you—complicated marriages that have not worked from day one; negative people, situations, and environments; excess pounds almost begging to be removed; negative thought streams and patterns; and all negative stimuli must be removed from around you. In fact, you may even have to physically move from that hostile, negative environment in which you currently find yourself to another more equable, congenial one. Negative stimuli (family members; home environments; unprogressive, unsuccessful friends, toxic work environments; crazy neighborhoods; and a host of other poisonous attributes and elements to your mind) are all houses of doom. Your environment is one of the most powerful factors that impinge on your ability to succeed in life’s varied marketing transactions. These negative environments create a marketing exchange system that is innately unfair to you: You are there—your presence there is your product. In addition, you are contributing to the economic stability of that vile, negative environment by paying rent and supporting its business establishments. Unfortunately, the exchange is tilted against you. It is so negative; you cannot grow to the level that you so ardently desire; thus, living there is not to your advantage: It is a distraction from where you want to go. Real success in business demands that you first become “success” itself before you start seeing the fruits of it in your life. It is either extremely difficult or flatly not possible for you to become, or have, success in such a negative kind of environment.
Be Realistic about Youth, Rejection, and Beauty
In addition to what has been expressed above, you must see the world in a different light and learn to handle yourself in a different manner. Success-driven people see the world in a different way from that observed by ordinary folks. In this regard, you must redefine rejection and learn how to deal with it in a rational, pragmatic way. In other words, you must learn how to take a licking and keep ticking; for everyone in this world gets rejected at one time or another in his life. One of the main problems in the world is that people either do not know who they are or like the image that they see in the mirror gazing back at them. Why is this so? Unfortunately, this is the case because people’s self-image is molded by the world’s mendacious morals and values. The world is a mean, twisted, false, and corrupt place; it slickly teaches people how to hate themselves because of its false, sophistic emphasis on physical appearance. The truth is that it is not possible to see who people really are because their physical bodies are not them: Human beings are incorporeal systems that are exquisitely packaged in physical bodies or mud huts that wear out and eventually die. It is wonderful to have a good-looking, youthful body.
It is a splendid showroom for the world’s enjoyment—and youth and beauty give one a tremendous amount of economic leverage and sociopolitical attention. Unfortunately, there is a catch: All the glamour and swank and pizzazz that youth and beauty give a person are systematically repossessed by the foreclosure department of time; accordingly, all the glory and flash of youth and beauty are temporary fruits of a false world. As it turns out, the world is not what it appears to be; and time and experience gradually remind all of us of the fleeting nature of our stay in this quaint, mystical world in which we live. In this regard, the idea of obtaining self-esteem merely on the basis of looks is inherently vain, misleading, and ultimately destructive.
Now, don’t get me wrong; you need to do whatever you can to look your best. I am not talking about that; I am talking about the world’s false emphasis on youth and physical beauty, because no one stays young and pretty all his life. Thus, that whole emphasis is a vain illusion. Looks only last for so long—and life, too! In that regard, so much emphasis should not be placed merely on how one looks, but rather on what he can do to truly improve other people’s lives. I am not, by any means whatsoever, downplaying the critical role that good looks play in this world—and it is unfortunate that it plays such a staggeringly powerful role in the cosmic system of man. But at the end of the day, we all know that looks ultimately fade away; and if that is all that one has going for him, he is already in a whole heap of trouble. Now, I did emphasize the absolute importance of physical well-being and upkeep from the very outset of this article; it is critical for the successful marketing of all your wares. However, it is even more important to maintain a level-headed sense of balance in the process of doing business out there.
Beauty and youth are merely optical illusions, but the world’s phony values would never let you believe that: Virtually all the attention that you get in this world is derived from how physically attractive you are at any particular point in time; and of course, everyone must always strive to be, and remain, the very best version of himself at all points in his life. However, one must take the inherent limits of his biological system into account. People do wear out after a while: You do not look at forty years old the way you used to look at twenty. But even so, by then, you should have acquired a level of marketing skill that allows you to market yourself much more successfully than when you were just twenty years old. While successful marketing is progressive and unending, it has rules that must be mastered.
Perhaps, the reason that society practices ageism is that, by the time you reach a certain point in life or a particular age, society expects you “to get the heck out of the way”. We do not quite present it in that crass manner, but that is exactly what we say when we snub older people. It is wrong—we know it is, yet we do it; and when the table is turned on the other side, we get mad. The illusion here is that you are always going to look young and sexy—and that is a lie. It is a lie, but it is not the kind of lie that is so easily recognizable because the moment makes it look so real and veritable: One truly thinks and feels as if he will remain young and handsome all the days of his life; in fact, many people subconsciously neither think that they are going to die nor look forward to it: It is thrown out the equation—and to some degree, it should! However, the idea that you are going to look young and sexy all the days of your life is a wonderful thought—and that is just about all it is.
Beauty and youth are strange lies that are exquisitely packaged in the flaming giftwrap of life’s ever-changing moments. They are wonderful while they are around; but sooner or later; they flap their wings and fly away, leaving you feeling old, rusty, useless, and out of date. And quite unfortunately, you get that feeling all the time as you inevitably grow older. This is exactly the point that I made earlier—the world is a false place where things are viewed in the wrong light—and you see it again and again and again. Nobody remains young and pretty forever—why hasn’t the world adjusted to that fact and simply treat older people with respect? In the light of this immaculate truth, you should not trust the way you look and base your values on that only because, sooner or later; your looks are going to fade, and if that is all you have going for you, the whole roof of your life will collapse into a picturesque heap of ruin. Therefore, while it is necessary to polish and paint up your physical body to make it look as pleasant and attractive as possible; you must understand the innate finiteness and limitations that time imposes on all of us. This is the reason that cultivating strong moral principles of truth, honesty, integrity, loyalty, and reliability are so absolutely critical to successful marketing.
Those moral principles are what people would always remember about you long after you have faded from the scene. My point here is that the world’s emphasis on physical beauty is inherently false; it is like wearing a wig or dying grey hair: Sooner or later; it begins to betray you, and the real you starts to show. The world’s values are plastic, artificial, untrustworthy, and unreliable. Do not put your trust in its bogus values—they will betray, and leave you holding the bag. Take whatever beauty the current moment lets you have and make the best of it. If your teeth are yellow, bleach them; if you are obese, lose weight now; if you cannot dress, see a fashion designer; if you are shy in public, eat your pride and deal with self-rejection; and if you are too overbearing and arrogant, trim your pride. These elements are absolutely necessary in order to be the success that you so ardently desire to have. Successful marketing is not one thing, but a collage of items skillfully arranged together and worked on over time.