How to Build Effective Marketing Networks
Networking, toil, and passion are the keys to all success in business; and effective networking is the surest ticket to a lavishly successful career in business and just about anything else. Unfortunately, Western Civilization is built on the unaltruistic model of greed and egotism. The capitalistic system engineered in the West is fundamentally built on the concepts of elitism and oligarchy; which are basically expressed through the instrumentality of greed, injustice, conflict, and social unrest. Elitism and oligarchy are political ideas having to do with how human society should be governed. They are merely a sophisticated way of saying that Western Civilization, having trashed Christianity, is now constructed on the basic ideological notion that wealth must, of necessity, be funneled into the hands of a just few. The postmodern concept of globalism, an ideological well spring of Western technocratic thought, is built on this radical premise; hence the reason that the gap between the rich and the poor—“the haves and the have-nots”—has been steadily widening in this current global age. Globalism is founded on the Western technocratic idea of capitalism; and capitalism is driven by a cabalistic intelligencia that believes that the world belongs to them and their children, and to heck with the rest of all of us. What is particularly interesting about this globalistic cabal that is running the world is that they are a very effective network of billionaires who literally run the world from behind the Sistine chapel of their corporate headquarters. This is not a criticism of the corporate world; it is mentioned here merely to underscore the very critical point that successful business operation is underpinned by effective networking. It is simply difficult, if not impossible, to succeed in business without becoming involved in dynamic networking of one kind or another. Those who run the world have understood the priceless value of networking, and in the process, have devised clever socialization models to divide and conquer the rest of society and keep them in thralldom all their lives—and they have done a masterful job at it. Westerners have been glibly socialized to be selfish and greedy and to thrive in conflict-driven environments; in fact, Western power systems have done their best to constantly drive wedges between ordinary people and keep conflict alive among them.
These nasty inimical encounters oftentimes take on a variety of forms. There are religious conflicts, the most important of which is the row between evolution and Christianity. There are political conflicts where Democrats argue and fuss with Republicans without realizing that these supposedly diametrically opposite political parties, representing broadly different sectors of the American society, are really the same kind of people. The exquisitely veiled illusion that they create fool millions of Americans, leading them to think that these parties are two distinctly different ideological political streams: They are not—the whole thing is merely an illusion. There are just as many homosexual Republicans who want to be married as there are democrats. The truth is that these two parties are composed of fundamentally the same kind people who blow up smoke in the White House to create false sharpness of difference in opinions that are not really there. Look at the shocking staged government shutdown that they pulled off the other day: Who are they trying to fool? Gullible Americans who would give their lives for their country and trustworthy political leaders! The fifth government shutdown in the United States would usher in the one-world government. That first one the other was merely warm up of things of bitter things to come and new pills to swallow. At the end of the day, both Democrats and Republicans are clamoring for a Bible-free society; an amoral system of rules; a marginalization of morality, and a one world government where Christianity is abolished. Republican and Democratic leaders in America today are not Americans: They are globalists and do not represent American interests, but the smokescreen that they put up would fool even Albert Einstein. They espouse the same pagan religions, they belong to the same secret societies, they strongly advocate the notion of homosexuality as normal and gay marriage, and they strongly push for the eradication of all traces of Christianity from the public square of ideas. Both Republican and Democratic leaders are well at home with these basically un-American ideas.
Again, this is not a criticism of American politicians: It is just a frank statement of clearly observable facts of American life today. These very radical ideas have done more to divide and wreck American society than any other single event during the past one hundred years. And what is particularly critical here is that America is polarized on virtually every front and is right back where it was ideologically around the time of the American Civil war. The Western business intelligencia also divides people through race, education, and economic status; and what is their primary goal for doing that? They do not want ordinary people to succeed in life. Don’t you see what they are doing now: They are governing our beloved country by crises which they themselves have created; they then turn around and tell us what their solution is—and it is always going to be in line with their agenda for America and the rest of the world. And what is their agenda for America and the rest of the world—a one-world government, a one-world society, and a one-world religion. I wonder which God is going to preside over that one-world religion. I tell you one thing—and you can take it to the bank—it is not going to the Christian God Jesus Christ: It is going to be something else or someone else. All the major educational institutions and banks in the West, especially in the United States of America, are powerful business networks that are not designed for ordinary people to consistently succeed in life. The gap between “the haves” and “the have-nots” is not growing by accident: It is a circumspectly constructed system of socioeconomic injustice all over the word—and it is based on sociopolitical principles that inspire brainwashing, greed, selfishness, vanity, and false living. As long as Americans, or Spaniards, or French people, or whoever are fighting one another through the sociopolitical media of religion, politics, morality, and rivalry about sex; they will never be able to form effective networks, pool their resources together, and begin to change society in a positive way. The Western business intelligencia know exactly what they are doing—and it has been working big time. They divide people—all people—and keep them arguing and fussing with one another; as a result, they remain ignorant, sterile, and poverty-stricken. But you see, that is the very design of the Western business intelligencia.
While it appears as if I have drifted away from the central theme of this article, I haven’t really: That foundation needed to be laid in order to create a proper perspective for this article. Folks need to see why society is so conflict-driven and fraud-ridden, and why quite often, it is so difficult to get people to cooperate to create mutually beneficial public entities to improve their own lives. Those who operate businesses do so by gouging their customers and stealing their monies through selfishness, greed, corruption, and phony motivations. The principal goal of this article is to demonstrate the invaluable and priceless nature of effective network creation: It is an absolute precursor to business success in society anywhere in the world. Whatever kind of business in which you are involved, you need an efficient network in order to really succeed at what you are doing. It has been rather heartwarming to notice that the business climate and landscape have begun to change: Business people, at least, are waking up to the fact that they have to begin doing things differently from the way they have done them in the past. The fresh and nascent business models of guardianship and servanthood have begun to catch on in the Western business world. Much of these changes may be ascribed to the Internet’s influence in the world. In view of the fact that business people are beginning to wake up and see the need to create communal linkages and various kinds of networks, the pushing and shoving that are often so typical of capitalism may finally begin to abate and subside. These models are predicated on the notion of collegial linkages where consumers and entrepreneurs perceive each other as business partners, not thieves and victims. In the process, powerful and effective business networks are formed—and many of these last a lifetime. The central notion of all business is to make a profit by selling products (goods and services); thus, selling is the fundamental idea of living on this planet: It is ubiquitous and unavoidable. We are always involved in some kind of selling whether we realize it or think so or not. Accordingly, it is behooveful to learn to sell whatever valuable items you may have to your neighbors and to people with whom you come in contact on a daily basis—and the quicker you learn this crucial secret, the happier and richer you are going to be.
Selling is the central notion in the building of a network—I do not need to say a business network because all networks are circumscribed by business of one kind or another. The world is merely a giant business machine, and the earlier you learn and internalize this fact, the better off you are going to be. The process of selling is accomplished through marketing the idea of helping people to solve their own problems; so hold the dashing sale pitch, humble yourself, forget about yourself, and use your business to solve people’s problems. Yes, I know: It is not a kind of paradox—it is a paradox or contraction of some kind or other. We have been socialized in the West to live entirely for ourselves and forget about all the rest of the folks out there—and what has been the result? The tragic, pathetic result has been blind selfishness that has destroyed our marriages and families and friendships. The cold hard fact is that that kind of selfish attitude and mindset do not work: It creates conflicts, pits people against one another, starts a riot in a minute, causes societal degeneration, run-away crime and violence, and destroys human society. The reality is that all selfishly motivated business dealing is based on the idea of robbing your clients to fatten your wallet, and it does not work. When you orient your business around helping people to meet their needs and wants, to solve their problems, and to address their issues and hang ups; your business would go into full swing and begin to bloom. You must focus on helping people to solve their problems, not yours—theirs; and when you do that, yours would get solved as well: Your business would begin to flourish and bloom like never before.
Essentially, this radical marketing model is based on selling people the idea of how to solve their own problems—who wouldn’t want that: It is a no brainer! The question that you have to ask yourself is this: “How can I reorganize my business in order to turn it into a people-helping machine? In order to answer that question, you must first figure what is wrong with the people who come around and patronize you. Once you find out what is wrong with them, you will make them an incentive-driven proposition that is geared to solving their own problems. Let us say that the people who come around your store or place of business have monetary problems—and most people today are suffering from the disease of monetary lack—they desperately need more money and don’t know how to get it! Once you find out what is wrong with the folks who come around your place of business and whom you ordinarily meet daily, you must sit down, walk around, or do whatever is going to engage your thought processes to the maximum degree and think out an incentive-driven networking system that would put these cash-strapped people to work towards solving their own problems. You must create a networking strategy that would pay these people to start making money by working for your commercial agency in view of solving their problems; and, by dint of solving their problems, they would wind up solving yours. Now, mind you; this business model would not work if serious thought, ingenuity, and creativity are not invested into it. Moreover, when people see and know that you genuinely care about them and their needs; it changes them and the way they view you and would turn cart wheels and do all kinds of backflips to help you succeed. In the process, you would have harnessed a dynamic and ingenious business network that would make you tens of millions of dollars richer than the niggardly, cruel model of greed and selfishness that does not work—you get the picture.
In order to create this problem-solving culture, network, club, or whatever you want to call it; each party must be committed and willing to move beyond his comfort zone and to contribute positively and dynamically towards pushing the networks’ agenda. This involves creating an energetic bubble of positive stimuli and being willing to become deaf to the world’s massively negative socialization and economic environment. In this regard, the network is not just a commercial entity, it is a powerful socioeconomic club whose principal goal is to help its members solve their financial worries by contributing positive, pragmatic, energetic ideas and efforts daily towards the network’s expansion and the promotion of the products that it offers in the marketplace; Ultimately, the network’s chief goal is to create a mammoth network of clubs with the same selfless mission of digging into the people’s problems, finding out what is wrong with them, and providing the wherewithal to help them solve their problems. Network building that is based on getting people to do what you want them to do does not work because it is usually self-interest driven, and the self-interest focus is often too one-sided. People quickly see through that one-sided type of system and flee from it; however, network selling that is based on the principle of guardianship is the new objective and pragmatic model that serves the interests of all parties involved in the equation. The typically corrupt, one-sided nature of network selling has left a sour taste in people’s mouths. Many people automatically cringe from the whole of network selling, network marketing, or whatever you want to call it because they view the idea as scam-driven: They associate it with fraud of some kind or other—and it usually is.
The consuming business landscape has undergone tremendous change during the past decade or so. Shallow, glib sales pitches cheaply thrown around by business merchandisers are no longer embraced with open arms anymore. The business community and consuming public have become more learned and sophisticated about doing business in the market place today. If you want their business, you have to earn it by becoming their servant. You must court their business by making lavish overtures to them. This often entails getting to know them, becoming acquainted with their problems, and solving them for them with your particular expertise. By dint of doing this, consumers have transmuted business people from crooked, selfish suckers to caring, altruistic servants. This kind of selling of one’s services is called guardianship. I have coined this term for this concept, but you would find it in a number of places today referred to by different names. According to the guardianship concept, the business provider literally views the person’s problems as his own; bends over backwards to perform and please his client or customer (now his master); and endeavors to build meaning, social significance, and trust into the formerly barren, unfeeling business transaction. In this regard, meaning, friendship, and trust are the three closely related currencies traded in business today. When business people do such backflips for their clients and customers; they are, in essence, unwittingly creating a huge network of loyal customers for life—wow, you can’t beat that with a whip! The days of dry, detached business transactions are gone forever. Today, businesses must not only extend their services and goods to their customers: They must extend themselves as well. In this vein, the business machine is being transformed and transmuted into a massive collegial system of closely interconnected linkages that benefit all parties involved—and what a wonderful change that is.
Now, the way selling is couched in this article may strike you as if I am really talking about creating marketing networks—and that is exactly what I am doing. I have purposely chosen not to use the term “marketing” here merely to promote the notion that marketing is a quaint form of selling, and that selling is the real item on the agenda: You can market all you want; but if you do not sell actual products, you are wasting your time and will soon be out of business. I feel very strongly that selling ought to be the focus with marketing as a side dish, even as important as it is. Though the technical argument is saliently there, marketing and selling are like the front and back of your hand: They are merely expressions of one another, but the focus ought to be promoting marketing models that actually sell goods and services—models like what have been discussed in this thought-provoking post. This same type of guardianship discussed above applies to the creation of immense networks to promote services and move goods, irrespective of what you are selling. Where selling requires building massive networks—and just about all spectacularly successful businesses requires that kind of outfit—you are essentially trying to persuade total strangers to joint your business network or organization and put their best foot forward to pad your pocket. These total strangers must sell your products at some prearranged salary or commission. If you promote your products at the expense of these total strangers’ financial problems, you will ignore their financial issues and worries; and that type of business arrangement lacks all three of the critical currencies needed for transacting business in the world today. In commission-driven business arrangements, the fragile and delicate relationship works best when this notion of guardianship is the basis of the whole operation. The guardianship principle; based on building meaning, friendship, and trust in the business transaction; is a win-win situation where no one’s time is wasted. In this arrangement, the salesman, in all honesty, should vet his sales team thoroughly; pay them a decent wage; and provide them with superb leadership, regular training, and a slew of red-hot leads with ample time to pursue them during working hours. On the other hand, in the interest of meaning, friendship, and trust; the sales team must put its best foot forward to drag business in for their kind master, the sales manager, who has been so gracious to them. In this regard, salespeople who do not perform must simply be dismissed from their duties. Accordingly, in this kind of business operation, the sales manager is the sales team’s servant; making overtures to them for their business by paying them a decent commission or wage that is mutually beneficial and agreed upon by both parties; providing them with great leadership, and furnishing them regular training and great and highly executable leads. The sales team, on the other hand, must put in their best showing every day for their boss—and when they execute those sales, the boss wins: Everybody wins.
The warm and wonderful guardianship principle is a very efficacious business model; it returns the much-needed human element back to the business environment and transaction. It eliminates the lupine culprits of fraud, conflict, toxicity, greed, and selfishness and puts business dealings on the firm footing of trust and meaningful human relationships in a tame, believable business environment. Additionally, the guardianship factor puts the onus on each individual business player. The professional responsibility of securing top-notch sales talent is the sales manager’s job; and if he does not shape up; he himself will have to ship out, sooner or later. He must watch his back by seeing to it that he hires efficacious and competent salespeople who can bring home the bacon. In addition, salespeople do owe it to themselves to work out pragmatic arrangement with the company for which they work. In the same vein, business consumers do owe it to themselves to shop around for the best possible and highest quality goods and services that are out there. The new notion of guardianship keeps everyone on his toes and the machinery of business running smoothly. The ultimate fact here is that guardianship allows all kinds of neat and beneficial networks to be formed that greatly benefit a wide variety of people. Consumers who find and connect with competent, friendly, trustworthy business people find great business partners and spread beautiful tales about them to their friends and every-day world. They also form a great network of consumers who patronize their warm and trustworthy business partners. Sales managers who pay and treat their sales team well wind up with quality salespeople who consistently make them look good, raking in billions of dollars for their companies. Sales teams that are handsomely paid and treated with class bend over backwards to haul in the ponderous net of sales for their bosses and companies. In view of this nascent trend among wise business people, one sees how watching out for one’s fellowman pays plump dividends: It does not generate moral decline, greed, graft, corruption, fraud, selfishness, conflict, and senseless workplace violence. In some ways, guardianship can inspire positive greed where people become obsessed with helping their fellowmen succeed, which, in turn, turns on their profit machine. In this regard, the more effort business people expend on building trust and meaning into their business transactions with their clients; the more they would trust, and refer new clients to, them; and the more profitable their business operation would become.
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Moulton Augustus Mayers