Building Networks, an Essential Marketing Ingredient

 

Whether you are engaged in network marketing; selling on commission; working as a single proprietor; or just marketing and selling as an up and coming writer; there is one central need that is common to the entire cosmos of business and must be met: building a marketing network and selling your wares. In the world of business, entrepreneurs go about expanding their profit base in myriads of ways; however, there is one central element that they must all develop: Building effective marketing networks. And for all practical purposes, this one ingredient of creating efficacious marketing networks is the central spine of all business operations—the entire business operation’s success depends on the execution of competent network building.  Even the wise King of old, King Solomon, maintained that two was (and still is) better than one. As it turns out, consciously building marketing networks is the wisest and most intelligent way of doing business—and it really does not matter what kind of business operation it is, the central need is the same—accumulating a mass of human beings who ongoingly speak favorably about your business; Accordingly, it is safe to say that, at the heart of all business dealings is the critical need to understand partnerships and marketing networks. In this sapient business arrangement, people are connected to each other and goods and services like switches that turn on the lights in a home or city. When these connections are thoroughly thought out, exquisitely developed, and superbly executed; goods and services change hands more effectively and smoothly and much faster. On closer inspection, at the core of these dynamic business networks and transactions are useful human beings who recognize the fact that what one chooses to talk about has immense economic value: These shrewd human beings recognize this truth and capitalize on it.

 

People are inherently useful resources in, and of, themselves: This is even more so when useful people are connected to others with pragmatic and resourceful ideas. People’s innate usefulness to others, especially to entrepreneurs, can be measured merely on the basis of what they choose to talk about. It has been repeatedly documented that what people choose to discuss has profound economic potentials, merely because focus on economic items tends to heighten interest in those items in the general marketplace; thus causing those items’ price to appreciate over time. And here lies an economic law that states, “Anything of economic value upon which human interest is focused will increase in value and price over time as more and more interest is generated about it.” Whether the item is a broom, a book, an automobile, a smart phone, or pillow; it really doesn’t matter what the nature of the item is: The law does apply indiscriminately. The term interest used here is synonymous with talking about something because human interest is almost always tantamount to human conversation. This demonstrates the quaint and powerful influence and value of mere conversation. In essence, conversation has tremendous marketing value; but quite often, the human beings involved are not even aware of the enormous influence of their mere discourse about things. In this regard, all people potentially have great marketing power and can aid in the marketing process to a much greater degree than most would admit. If you speak to the average person about becoming a salesman, the first thing he will tell you is that he cannot sell: He does not have that talent or gift. Paradoxically though, nothing could be further to the contrary: If most people would wake up tomorrow and realize how much their mere conversation has helped in the promotion of goods and services, the world would begin filling up with billionaires. Because people are going to talk about something, they might as well find something that they like to discuss and make money doing so—and they certainly can. In this regard, most people in the world are poor by default: They are ignorant of their own inherent economic value to the sprawling world of business around them just by virtue of being alive and having everyday conversations with others.

 

And yes, people do connect for friendship in view of finding meaning and satisfaction in this world. The world is a mystical place that most people do not understand: You come here for a brief vacation, you last for a while, and then you leave and go somewhere. Where you go after you leave this earth is a subject that has been hotly debated in a number of circles; but that is beside the point. The real issue here is that while people are here, they do have more economic value than they really realize. They find themselves in a world with little or no meaning at all and very few caring people; however, the interesting paradox here is that people need each other—and life only makes sense when people are involved. In other words, people are the principal element of earthly existence: Life turns sour very quickly when people are not around. Unfortunately, the archives of truth and courtroom proceedings are replete with unfruitful, ruinous human relationships that soured. Yes, people connect and make friends every day; but most of those friendships go nowhere, and quite often, do more harm than good. Am I advocating the idea of de-emphasizing the value of human relationships, in particular friendship? Not at all; rather, what I am saying here is that the friendship networking system works better and is potentially more useful when human beings recognize the value and scope of their hidden marketing capabilities. When people wake up to the treasure and great economic value of mere conversation through interaction with others and endeavor to consciously create useful economic associations or networks with their friends; there will be less poverty and suffering in the world. Conscious effort to form casual pragmatic partnerships and networks with others logarithmically increases the human marketing potential. In essence, what is being said here is that when people become cognizant of their marketing capabilities and potentials, life becomes much more interesting and fewer people wind up in welfare lines? Not only that; with all these billions of marketers consciously marketing their human potentials and resources, fewer recessions and depressions will occur the world. In this regard, we can see quite clearly that recessions and depressions and all forms of economic downturns are man-made. It is the distractions in the world that block people from developing their innate human potentials that would otherwise allow them to live decent, fulfilling lives in this world. These cruel distractions are intentionally created to keep the distribution of the world’s resources lopsided and unfair. Why is this unjust distribution of the world’s economic wealth pushed so strongly in the world, that question’s answer is well beyond the scope of this article, but is handsomely answered in the Book, “Crashing Streams of Change”, available  at www.crashingstreamsofchange.com

 

When human interaction assumes and mirrors a marketing quality, no one really loses and time is spent much more economically and productively. What is particularly significant here is that the marketing factor is ongoing and omnipresent, but human beings in the mix are not aware of that fact: If they were aware of the irrepressible, unavoidable marketing factor; they would make different decisions about living in this world that would alter their lives materially in a dramatic way. Ultimately, people who are not consciously and actively involved in the ongoing, unavoidable marketing process lose millions of dollars in the process over the course of their lifetime and they are not even cognizant of that precipitous loss. But one might ask, “Well, why is it so spooky; why aren’t people more conscious about the plain truth regarding how the world really works?” And what a brilliant question that is—it doesn’t get any more intelligent than that. You see, my friend; if people were in full control of themselves and lives, they would know the pure truth concerning their lives and how the world really works; but they are not: Hidden gadgets all over the world block people’s vista of life’s broader picture and squeeze them in a box or mold. Most people live in a small cell the size of puny thinking—and that is as far as they go. These things are quite often not clearly spelled out to them because they are intentionally concealed from the human masses; accordingly, the world that you see around you is an illusion: It is the machination of the rich and famous into whose hands the world’s goods and riches have been put. The world’s masses are born in the outer court of hidden knowledge; they are not privy to these upper-level truths: They are programmed to think small and to envy and hate one another.  Oh how sad! But there is a broader spectrum of truth into which human beings can tap and free themselves from the iron chains of thralldom and captivity. The sharp hidden nails of illusion and falsehood splattered over the earth are there to keep human beings at loggerheads with one another and in a perpetual state of distraction and stir so that they would never be able to see or discern exactly what is really happening around them and in the world as a whole: This explains why so many friendships are so ephemeral and fleeting. Instead of networking with their friends for their own mutual benefit, they begin envying and getting into fights with one another—this is by design, but they do not know that: Read the Book, “Crashing Streams of Change”; it would leave you with a lot to think about for a very long time!

 

In view of the fact that human friendships are largely brief, and more often than not, harmful; the whole idea of friendship should be viewed from a networking perspective, thus allowing solid socioeconomic value to be added in the process: It would serve the human race much better than merely hanging out with a whole bunch of losers and angry, jealous people who mean you no good. Friendship for the sake of mere friendship, especially with losers, often loses steam and runs out of gas; and quite often, the reason for such ephemerality of friendship is the fact that the parties involved are losers in life’s strange, awkward war. On finding out that two losers and unhappy people cannot bring each other bubbles of joy, the whole friendship turns sour and becomes poisoned by jealousy, envy, hate, and other negative elements that cannot bind people together. Friendships that are more manifestly economically driven often have enough gas to run the buggy for a much longer period of time. Those kinds of friendships are inspired by economic incentives, based on reciprocal moral and spiritual values, and often breed life that is generally more sustaining and interesting because fewer people are poor. The idea of forging warm, sincere human relationships through carefully thought out partnerships and networks tends to produce far more meaningful relationship systems in the world.

 

In many ways, a marketing network is like a word and its many synonyms; each synonym has its own array of synonyms, which often takes you to whole different cluster of words. In many ways, a network behaves the same way: Each member realizes that he is a salesman and that sales opportunities are always found everywhere if you are constantly on the prowl. The whole idea of a network is to find new sales opportunities, whether it is to talk about a book, to initiate a sale, to sell a commission product, or whatever; at the heart of the networking notion is the idea of “I want to expand my marketing horizon.” What is most intriguing here is that life is flush with those opportunities—they are everywhere; but because most people do not think like salespeople, who are always on the hunt for new opportunities; the marketing nature of life itself passes over their heads and evades them entirely. Marketing and selling, from the mindset of a network builder, is an eternal experience—it simply never ends; and when one understands and inculcates the fact that the marketing/selling process is the essence of earthly life and is initiated by choosing to orient all conversations around your products (goods and services), it is only then that you will begin to move ahead: That kind of understanding will put you well on your way to tap into the awesome money-making power of marketing.

 

Well, having laid the groundwork of how the marketing system works in the world of business; the next problem that must be tackled is the issue of how to present your products to people in everyday conversations. How should you come across—should you be as blunt and bold and tactless and in your face as possible, or should you just step right into the conversation, merely holding it around your topic of interest? Well, it does depend: Sometimes, a direct aim is the best approach; at other times, a more subtle approach is more expedient. Whatever approach you adopt is really irrelevant; what is more important here is that you wheel the conversation to the topic of your business and evaluate the person to see how he can help you in your endeavor. In this regard, conversations become more pragmatic and objective—and profit-driven and profitable as well. This means that you should have already defined and analyzed your business so that you know into which bracket every person whom you meet fall; thus, you should know your business thoroughly so that you can understand how to wheel the people whom you meet every day to your website. Of course this system requires considerable practice and drills before it becomes a smooth-running machine to whom no one can say no. Good selling is sizing people up and figuring out which overture would work for different kinds of people.  And this does not have to be dishonest and snubby either: You simply choose to discuss a top that excites you—and that excitement will be picked up by your collocutor. In time, you will get really good at making it feel and seem just natural. However, you must always endeavor to be honest and clean with your selling: it is wrong to try and sell people products that you already know would not benefit them. If your product would not benefit a person, do not sell to him; rather, ask him for a referral or see if you can use his services to improve your business. Ultimately, you must always be on the hunt, looking to either improve your business by utilizing other people’s extraordinary services, or by improving other people’s lives with your excellent products. And mind you, your products must be excellent and above reproach. When you operate your business with such impeccable integrity, you will be applauded even by your competitors and will gain favor from your customers: That would trigger the word of mouth machine and send people to your business website in droves.

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