Building Business Marketing Networks, an Essential Ingredient to Success
The Value of business Marketing Networks
According to Tom Rici (http://www.asme.org/…/business/…/5-ways-to-build-your-business), progress in business is based on building trusted relationships and applying them to expand your brand’s influence. And how does one build trusted relationships? In this contemporary business landscape, the old techniques and tactics hardly work anymore: Networking is the most efficacious and intelligent way to build your brand. Whether you are engaged in network marketing, selling on commission, working as a single proprietor, or just marketing and selling as an up and coming writer; building business marketing networks is absolutely critical to your success. Building such networks is the central spine of all business involvement; and if you are serious about succeeding in business, you simply have no choice about the matter. Building a vibrant marketing network and selling your wares are equivalent to breathing in oxygen and exhaling carbon dioxide in order to stay alive. In the world of business, entrepreneurs go about expanding their profit base in myriads of ways; however, there is one central element that they must all develop: Building an effective business marketing network. And for all practical purposes, this one ingredient of creating efficacious business marketing networks is the engine of all business operation—the entire program of the business’ success depends on the execution of competent network building. Even the wise King Solomon of old emphasized the absolute importance of networking: He maintained that two were better than one.
As it turns out, consciously building business marketing networks is the wisest and most intelligent way to do business. And it really does not matter what kind of business operation it is, the central need is the same—accumulating a mass of human beings who ongoingly speak favorably about your business. According to Brian Uzzi and Shannon Dunlap in the Harvard Business Review (http://hbr.org/2005/…/how-to-build-your-network…), networks should be spearheaded by information brokers—key people who connect widely diverse groups of people in a society. According to these two experts, information broker-driven networks grow faster and are much more effective than those that are run by ordinary, everyday people outside the sphere of social, economic, and political influence. In this regard, people who manufacture new ideas and products should also be excellent information brokers themselves. What is crystal clear here is the absolute need for competent information brokers—and the more the merrier. Accordingly, it is safe to say that, at the heart of all business dealings is the decisive need to understand partnerships and business marketing networks. Finding people who can spread the word effectively is an entrepreneur’s top priority, and such people ought to be his best friends. In this sapient and practical business arrangement, people are connected to each other and goods and services change hands like a switch that turns on the lights in a home or city. When these connections are thoroughly thought out, exquisitely developed, and superbly executed; goods and services change hands more effectively and smoothly—and much faster, too. At the core of these dynamic business marketing networks and the transactions associated with them are useful human beings who recognize the importance of spreading the word about a good product. They understand the value of an outstanding product and appreciate the need to talk about it with their friends. These extraordinarily useful people realize that what one chooses to talk about has immense economic value: They recognize this important truth and capitalize on it.
People, Business Marketing Networks’ Finest Resource
People are inherently useful resources in, and of, themselves: This is even more so when useful people are connected to others with pragmatic and resourceful ideas. People’s innate usefulness to others, especially to entrepreneurs, can be measured merely on the basis of what they choose to talk about. It has been repeatedly documented that what one chooses to discuss has tremendous economic value and profit potential for business operations. This is so merely because focus on economic items tends to heighten interest in them in the marketplace; thus causing their price to appreciate over time. In this regard, people who become fans of a particular product are themselves a powerful business marketing network, thus helping to move large quantities of that product. And here lies an economic law that states the following: “Anything of economic value upon which human interest is focused will increase in value and price over time as more and more interest is generated in it.” Whether the item is a broom, a book, an automobile, a smart phone, or pillow; it really doesn’t matter what the nature of the item is: The law does apply indiscriminately. The term interest used here is synonymous with talking about something because human interest is almost always tantamount to conversation. This demonstrates the quaint and powerful influence and value of mere conversation.
In essence, conversation has tremendous marketing value; but quite often, the human beings involved are not even aware of the enormous influence of their mere discourse about things upon the things themselves. In this regard, all people potentially have great marketing power and can aid in the marketing process to a much greater degree than most would admit. If you speak to the average person about becoming a salesman or marketing professional, the first thing he will tell you is that he cannot sell; he does not have that talent or gift. Paradoxically though, nothing could be further to the contrary. If most people would wake up tomorrow and realize how much their mere conversation has helped in the promotion of goods and services, the world would begin filling up with billionaires because people would begin to approach conversation in an entirely different way. According to Sharon Michaels’ article, Here’s How to Build a Win-Win Networking Relationship (www.forbes.com/…/heres-how-to-build-a-win-w… ), interaction must be business-driven; and the commitment to building one’s business network must, of necessity, be long-term in nature. Because people are going to talk about something, they might as well find something that they like to discuss and make money doing so—and they certainly can. In this regard, most people in the world are poor by default: They are ignorant of their own inherent economic value to the sprawling world of business around them just by virtue of being alive and having everyday conversations with others.
And yes, people do connect for friendship in view of finding meaning and satisfaction in this world. The world is a mystical place that most people do not understand: You come here for a brief vacation, you last for a while, and then you leave and go somewhere—else. Where you go after you leave this earth is a subject that has been hotly debated in a number of circles; but that is beside the point. The real issue here is that, while you are here, you do have far more economic value than you really realize. Human beings find themselves in a world with little or no meaning at all, and very few caring people; however, the interesting paradox here is that people do need each other—and life only makes sense when people are involved. In other words, people are the principal element of earthly existence: Life turns sour very quickly when people are not around. Unfortunately, the archives of truth and courtroom proceedings are replete with unfruitful, ruinous human relationships that soured. Yes, people connect and make friends every day; but most of those friendships go nowhere, and quite often, do more harm than good. Am I advocating the idea of de-emphasizing the value of human relationships, in particular, friendship? Not at all; rather, what I am saying here is that the friendship networking system works better and is potentially more useful when human beings recognize the value and scope of their hidden marketing capabilities.
When people wake up to the treasure and great economic value of mere conversation with others and endeavor to consciously create useful economic associations or business marketing networks with their friends; there will be less poverty and suffering in the world. Conscious effort to form casual pragmatic partnerships and business marketing networks with others logarithmically increases the human marketing potential. In essence, what I am saying here is that when people become cognizant of their innate marketing capabilities and potentials; life becomes much more interesting, and fewer people wind up in welfare lines. Not only that; with all these billions of business marketing networkers consciously marketing their human potentials and resources, fewer recessions and depressions will occur in the world. In this regard, we can see quite clearly that recessions, depressions, and all forms of economic downturns are man-made. It is the distractions in the world that block people from developing their innate human potentials that would otherwise allow them to live decent, fulfilling lives. These cruel distractions are intentionally created to keep the distribution of the world’s economic resources lopsided and unfair. Why is this unjust distribution of the world’s economic wealth pushed so strongly in the world? That question’s answer is well beyond the scope of this article, but is handsomely answered in the Book, “Crashing Streams of Change”, available at www.crashingstreamsofchange.com
Business Marketing-Oriented Networking
When human interaction assumes and mirrors a Business Marketing networking quality, no one really loses and time is spent much more economically and productively. However, American socialization does not reinforce this kind of snappy business mentality; most of this information is virtually hidden from the average person. While he may know that word of mouth is the best form of business network marketing and advertising, the revelation that productive business management is the fastest route to financial success eludes him. Because most people live in societies where starting one’s own business is not strongly emphasized, the thought of working for oneself hardly ever materializes in the average person’s mind. Most people are dead set on working for others, and they just do not mind telling their friends how wonderful a product that they have just purchased really is. The thought of getting paid to advertise that product for the company never materializes in people’s minds. In this regard, the entire ideological motif of people needs to change from a working for others to a working for oneself mentality. Along this line, everything becomes branded with business, and conversations are very carefully chosen because they all reflect a fundamental business focus. In this kind of environment, people fully understand and appreciate the delicious juice of doing business with corporations through regular everyday conversation.
Once people realize that they can make money by simply praising products that they like with their friends and the everyday stream of people with whom they come into contact, it changes the entire dynamic of societal interaction and puts financial control into the hands of ordinary people. And what would be the result? This kind of spiffy, business-driven society is bound to benefit from the new model of doing business just about any and everywhere. In this regard, social interaction and friendship takes on an entirely different complexion and approach, and a brand new society is born—one in which just about anyone who is willing to sharpen up his business marketing and networking skills can thrive. For example, readers who review book and have a particular liking for certain ones can effectively market those books in collaboration with the writer for a nice percentage of the profit. Naturally, if a reader reviews a book and likes it very much, it is highly likely that she can play an instrumental role in the sale of that book. And I do not see why she should not get a percentage of that book’s sale. Unfortunately, most people do not think in these progressive terms—and that is the very problem. The marketing process is just about the most pervasive factor in human society, but so many people are just stark blind to this fact.
What is particularly significant here is that the marketing factor is ongoing and omnipresent; but human beings, lost in the mix, are not aware of this fact: If they were aware of this irrepressible and unavoidable marketing factor; they would make different decisions about living in this world–decisions that could, and would, alter their lives materially in a dramatic way. Ultimately, people who are not consciously and actively involved in the ongoing, unavoidable marketing process lose millions of dollars over the course of their lifetime and are not even aware of that precipitous loss. But one might ask, “Well, why is it so spooky? Why aren’t people more conscious about the plain truth regarding how the world works and how to make money?” And what a brilliant question that is—it doesn’t get any more intelligent than that. You see, my friend; if people were in full control of themselves and lives, they would know the plain truth concerning their lives and would understand how the world really works. Unfortunately, most people are not in control of their lives; that is being done for them at the brainwashing level. Hidden gadgets all over the world block people’s vista of life’s broader picture and squeeze them into a box or mold. Most people live in a small cell the size of puny thinking—and that is as far as they go.
These things are quite often not clearly spelled out for them because they are intentionally concealed from society’s masses; accordingly, the world that you see around you is an illusion. It is the machination of the rich and famous into whose hands the world’s goods and riches have been put. Society’s masses are born in the outer court of hidden knowledge; they are not privy to these upper-level truths. Thus, upper level knowledge like building business marketing networks is almost foreign to society’s masses. They are programmed to think small and to envy and hate one another. Oh how sad! But there is a broader spectrum of truth into which human beings can tap and free themselves from the iron chains of thralldom and captivity. The sharp hidden nails of illusion and falsehood splattered over the earth are there to keep human beings at loggerheads with one another: They are there to put people against each other and to keep them in a perpetual state of confusion and distraction. They want society’s masses to be in a continuous state of stir so that they would never be able to see or discern exactly what is really happening around them, and in the world as a whole. This explains why so many friendships are so ephemeral and fleeting. Instead of networking with their friends for their own mutual benefit, they begin envying and getting into fights with one another. This is by design, but they do not know that. Read the Book, “Crashing Streams of Change”; it would leave you with a lot to think about for a very long time!
In view of the fact that human friendships are largely brief, and more often than not, harmful; the whole idea of friendship should be viewed from a networking perspective, thus allowing solid socioeconomic value to be added in the process: It would serve the human race much better than merely hanging out with a whole bunch of losers and angry, jealous people who mean you no good. Friendship for the sake of mere friendship, especially with losers, loses steam and runs out of gas; and quite often, the reason for such ephemerality of friendship is the fact that the parties involved are losers in life’s strange, awkward war. On finding out that two losers and unhappy people cannot bring each other bubbles of joy, the whole friendship turns sour and becomes poisoned by jealousy, envy, hate, and other negative elements that cannot bind people together. Friendships that are more manifestly economically driven often have enough gas to run the buggy for a much longer period of time. Those kinds of friendships are inspired by economic incentives, based on reciprocal moral and spiritual values, and often breed life that is generally more nourishing, sustaining, and interesting because fewer people are poor. The idea of forging warm, sincere human relationships through carefully thought out partnerships and business marketing networks tends to produce far more meaningful relationship systems in the world.
In many ways, a business marketing network is like a word and its many synonyms; each synonym has its own array of synonyms, which often takes you to a whole different cluster of words. In many ways, a network behaves the same way: Each member realizes that he is a salesman and that sales opportunities are always found everywhere if you are constantly on the prowl. The whole idea of a business marketing network is to find new sales opportunities, whether it is to talk about a book, to initiate a sale, to sell a commission product, or whatever; at the heart of the business marketing and networking notion is the idea of “I want to expand my marketing horizon”. What is most intriguing here is that life is flush with those opportunities. They are everywhere; but because most people do not think like salespeople, who are always on the hunt for new opportunities; the marketing nature of life itself passes over their heads and evades them entirely. Marketing and selling, from the mindset of business marketing network builder, is an eternal experience—it simply never ends. And when you understand and inculcate the fact that the marketing/selling process is the essence of earthly life and is initiated by choosing to orient all conversations around your products (goods and services), it is only then that you will begin to move ahead: That kind of understanding will put you well on your way to tap into the awesome money-making power of marketing.
A Smooth Business Marketing Network
Well, having laid the groundwork of how the marketing system works in the world of business; the next problem that must be tackled is the issue of how to present your products to people in everyday conversations. How should you come across? Should you be as blunt and bold and tactless and in your face as possible; or should you just step right into the conversation, merely holding it around the topic of products? Well, it does depend: Sometimes, a direct aim is the best approach; at other times, a more subtle approach is more expedient. Whatever approach you adopt is really irrelevant; what is more important here is that you wheel the conversation to the topic of your business and evaluate the person to see how he can help you in your endeavor. Your main goal here is to evaluate the degree to which this person can be of assistance to you in building your business marketing network. In this regard, conversations become more productive, pragmatic, objective, profitable—and profit-driven as well. This means that you should know your business like the front and back of your hands so that, by the time you come into fairly reasonable contact (a situation where pretty relaxed conversation is possible) with someone, you already know how to promote your products. Furthermore, by the time you actually come into reasonable contact with someone, you should also have already worked out various marketing pitches that you can use in those situations. Being so well prepared turns you into a business marketing and network-building machine. This enables you to more accurately evaluate the people you meet in everyday life, in terms of their overall fit into the framework of your business. This kind of business marketing preparation accords you the expertise needed to understand into which bracket every person whom you meet fall. Thus, you should know your business so thoroughly that you understand exactly how to interact with the people you meet every day; and where possible and appropriate, how to wheel these everyday contacts to your website.
Of course this system requires considerable practice and drill before it becomes a smooth-running business marketing and network-building machine to which anyone can say “no”. Good selling is sizing people up and figuring out which overture would work for different kinds of people. And this does not have to be dishonest and sour either: You simply choose to discuss a top that excites you—and that excitement will be picked up by your collocutor. And of course, that exciting topic is your business. In time, you will get really good at making it feel and seem just natural. However, you must always endeavor to be honest and clean with your selling: it is wrong to try and sell people products that you already know would not benefit them. If your product would not benefit a person, do not sell it to him; rather, ask him for a referral or see if you can use his services to improve your business. Ultimately, you must always be on the hunt, looking to either improve your business by utilizing other people’s extraordinary services, or by improving other people’s lives with your excellent products. And mind you, your products must, of necessity, be excellent and above reproach. When you operate your business with such impeccable integrity, you will be applauded even by your competitors and will gain favor from your customers: That would trigger the word of mouth machine and send people to your business website in droves.