And oh, the tide did turn: Everything changed for struggling self-publishers, and a self-publishing boom unfolded. Change burst forth like a powerful rainstorm and wrecked the old, traditional publishing cartel and their austere bookstore salesmen. There is an old Latin adage that says, “The only thing that does not change is change itself (Satium satis, satium visiti).” And oh, how true that is. Life is an illusion; the moment that you begin to get comfortable, it changes on you: This is exactly what happened to the beleaguered traditional publishing cartel of yesteryear. This unlooked-for change in the publishing industry was a massive storm and an extremely troubling nightmare for traditional publishers: the staggering change took most publishers by storm, and they resorted to all kinds of shenanigans: They engaged in all kinds low-down, dirty games; trying out every imaginable trick in the book, in view of driving away this terrible menace that had virtually wrecked their kingdom of one-sided book publishing. But, at the same time, it produced a self-publishing boom.
Stunned traditional publishers participated in terrible name calling: They denigrated the books of the new, dashing breed of self-publishers; who had been waiting for this break for the longest while. Over the years, their books had been viewed as cheap trash and poor quality. However, with the onrush of the digital age; everything changed in self-publishers’ favor. It brought about an enlivening self-publishing boom, and brick and mortar bookstores ran upon very hard times. Thousands had to close their doors because the old model, on which they relied to function effectively in the past vanished out of thin air. It was like, one day, they were there; and the next day, they were gone. And to this day, brick and mortar bookstores have not caught themselves: They have been dazed by the blow that the digital age’s onrush dealt them and the boom that it brought to self-publishers. It was like they did not know what hit them: All they knew was that, suddenly, the old model did not work anymore. Millions of book buyers stopped going to brick and Mortar bookstores, virtually pushing bookstore owners out of business—and the weather has been sulky and blustery for brick and mortar stores ever since. My grandmother used to say that, to everything there is a season; and after a time comes another. Not only did the computer revolution affect bookstores; it upended and transmogrified the entire cultural system of reality in the United States.
Self-Publishing Millionaires and Big Shots
Amazon showed up on the scene, outselling brick and mortar bookstores by two and three to one, virtually making them obsolete. Oh how things can change—and how suddenly they did in this situation! The brought quite a boom to self-publishers and turned many into millionaires. It is rather pathetic that people tend to see the world as a static, take-it-for-granted place that would always be there—and nothing can be further from the truth; and the illusion of the world predisposes people to think in this changeless, always-going-to-there manner. As a result, human beings’ perception of the world is wrong: The world is not what people think it is; and this is the reason that, when the change hits, its effects are often so devastating. Suddenly, with the onrush of the digital age; many of those formerly inexperienced self-publishers became millionaires overnight—what a turn-around! It was, indeed, a powerful phenomenon and one of the most mind-boggling changes in modern times. Availing themselves to the new and ever-changing book-publishing technology, these dashing self-publishers literally stole brick and mortar bookstore managers’ and owners’ wallets.
Amanda Hockings, a hitherto, obscure young writer; emerged from the blue and was catapulted into wealth overnight—and what a self-publishing boom it brought to her and to so many others! James Redfield’s Celestine Prophecy, E.L. James’ Fifty Shades of Grey, and Lisa Genova’s Still Alice became turned them into multimillionaires overnight; and are merely a handful of overnight self-publishing millionaires and bigshots today. They had their day in the sun: They burned the midnight oil and found gold at the end of the tunnel. However, unfortunately, while thousands of self-publishers have become overnight millionaires and big shots; the lion share of self-publishing writers today barely sell more than fifty copies of each of their titles. Many wonder if there is some magic wand that self-publishers can shake or wave in the air to become millionaires: They recognize the self-publishing boom and want to share in the fortune that it has brought some writers. They fail to understand the nature of reality and the necessity of hard work in the achievement of success: The book Crashing Streams of Change gives much insight about the nature of reality and how people deceive themselves in this world. While there is no magic wand that allows any self-publisher to become rich overnight, there are principles that each of these self-publishing millionaires have applied to their lives, that have propelled them so far forward. The first principle in sharing in the self-publishing boom may be observed by the fact that virtually all of these superrich self-publishers have written many books and have put out, at least, one or two books per year ever since they came into the bonanza of their wealthy place. In other words, they are not lazy people: They do not just write one book and expect to become millionaires; they write all the time and take care of business in marketing, distributing, selling, and all the other tasks that are connected to successful writing.
Self-Publishers: Millionaires and Paupers
Have you ever wondered why some people succeed; while others, from the same neighborhood, fail? It is a mystifying paradox, or so it seems: Similarly, politicians who want to take money from hard-working, successful people and give it away to the poor is an equally disturbing paradox and friend of trouble. Writers who want to share in this magnificent self-publishing boom—and people, in general—need to understand that they are not entitled to anything other than that for which they’ve labored. Work and discipline are the principles of success and greatness: Although the world is not fair, it is fair enough for all people to pull themselves up by their own bootstraps and to realize that nobody owes them anything. Some people want success at other people’s expense; for this reason, homelessness will always be around. It is unfortunate that some people are homeless due to circumstances well beyond their control—and assistance should be given to these rather unfortunate people who have run into difficult circumstances beyond their control.
On the other hand, however, many people have spun themselves into a hole, out of which they need to hire their own crane to extract them. They are lazy and want easy living: Many writers are like this; they see the amazing self-publishing boom and want a slice of it but do not want to burn the midnight oil in order to get it. My point here is that success is inextricably tied to work and discipline, and there are simply no magic wands that anyone can wave or shake to make success happen for them. You are not entitled to anything other than that for which you’ve worked, and some politicians in this country really need to inculcate and digest this simple fact. To take successful people’s money and give it away to the poor, merely on the basis that they are poor, other factors equal, is a horrible travesty. I have just finished writing a book entitled, “Finding the Real you:” It addresses this very issue of connecting with the reason that you were born and shows exactly why so many people are poor—and it is a stunner! It will soon be out.
But to get back to the real matter at issue here; why do some self-publishers experience explosive success, and others only sell a few dozen books? Some writers enjoy the marvelous self-publishing boom; others cannot afford have a broom with which to sweep their home. Several factors explain this baffling and bedeviling phenomenon: First, too many people who should not be writing books are doing so; thanks to the digital revolution. If you are not called to the writing profession, and it does not come naturally to you; you should, with all due respect for your own mental and intellectual limitations, pass on writing books. You should search your heart and ransack the cabinets of your mind in order to see why you are here in this world: Many self-publishers who fail at writing books do so merely because they are not writers—they may love writing, but they are not writers. It is one thing to love writing; it is quite to be a writer—and people need to understand this truth.
But after all, who am I to tell you what to do with your life? Although some good soul searching would be quite in order at this juncture; ultimately, the decision to write or not to write books is a very individual one. Evidently, everybody is here for a reason: If you are writing books, and it is not quite jelling for you; common sense should direct you to doing something else. That is what I would do, especially if writing is a drag is a drag for me—if it is tough and doesn’t come naturally to you. Too many self-publishers want to become overnight writing millionaires and do not have the stuff: They want to enjoy the self-publishing boom, but they just do not have the disposition and knack for writing. They want to enjoy the success that hard-working self-publishers achieve without having neither the talent nor the work ethic to make it happen for them. Life is all about being honest with yourself, figuring out the reason that you are here, and learning to master whatever that reason is. Sometimes, inertia and spiritual bondage blind people to the fact that what they are doing is not their spiritual calling; thus, if you are a writer, and it is not working out for you; you are not alone: You are in good company of billions of people who are in the wrong profession.
Finding Your Calling in Life
A second reason that many self-publishers don’t succeed is that too many of them are too lazy to fully embrace the writing profession and to keep on writing until success hits. If you like writing and have an exceptional knack for describing pornographic scenes—and the sex act itself; such an ability would stir and arouse millions of people. and you will sell many books because there is where society is stuck today. People love sex; and they cannot hear, and get enough of, it. If this is your wealthy place in the self-publishing boom that many writers are experiencing today; then, by all means, go for it. I am not saying this because I am overly critical of this kind of writing, nor because I necessarily want to promote this stuff: It just seems to be the in-thing today—the fad among many contemporary writers. I am merely making an analogy, regarding finding your true calling in life and executing it with the greatest of pride and mastery.
Thousands of self-publishing writers are doing just that. Millions of books today are quite raw and pornographic; but presumably, their writers have a rabid audience that devours this kind of stuff; and they are doing well—they are enjoying the boom in which many self-publishers are currently basking and reveling. Many may have read the Book, Crashing Streams of Change, and understood the false nature of the world: They understand that human beings’ perception of the world is wrong, and they’ve rolled up their sleeves and gotten to work, and it has paid off big time for them. But what is so wrong with millions of people, jumping on the pornographic bandwagon—what is wrong with it? Well, it has engendered a low moral ebb in society and has cheapened life as a whole; accordingly, even if you have a gust for this kind of writing and are making millions of dollars from it; you should exercise restraint and write responsibly. Ultimately though, my point here is that, if you are called to do this kind of thing—entertaining this societal audience; then, by all means, you ought to simply enjoy your success, doing it. What is most important here is that you are doing what you feel called to do—you are operating within you station in life, and that is all that ultimately matters after all. It is your wealthy place and your niche which allows you to enjoy your self-publishing boom.
While some—with a natural proclivity and passion for describing graphic erotic episodes and sassy sex acts—may cause some people’s eyes to swell as big as a gulf ball; others, with nobler callings and stronger moral leanings, can do much to clean up the damage that irresponsible portrayal of sacred romantic scenes have caused in society. As attractive and compelling as many pornographic media may seem, they have destroyed many marriages and smashed numerous families to pieces: They’ve filled the lives of millions with tears, driving them over the cliff of suicide. Writers—with more august callings to clean up the moral mess in society today—are strategically poised to write inspiring, uplifting books and articles. These literary works can lift many people’s spirits out of the dark, doomful pit into which they’ve been hopelessly chained. Six of one; half a dozen of another: One’s wealthy place is to drive the pornographic trolley around town; the other is to clean up the mess left behind. The self-publishing boom is so versatile and varied, writers participate in it in so many different ways—and that is the beauty of the industry. If you feel called to the writing profession and understand the complex issues of the day; society’s low moral ebb and depressed state are a splendid opportunity for you, as a self-publisher to enjoy the boom in which so many writers have been basking. You are placed in a sweet spot to put your great ideas to work and to help people solve their many problems and hang-ups.
Pornography has robbed many of a normal sexual life; millions can no longer enjoy partner sex—they are done: Their lives have been hung out to dry on the line of shocking of shocking pornographic episodes. Pornography destroys people’s electrical system, having to do with sex and banishes them to a life of sterility. Millions have become addicted to pornography and sex, drowning them in the destructive world of unreality. If you love writing and have great ideas that would lift people up and foster positive social change; as a self-publisher, you are the man of the hour: You are poised to step into the self-publishing and rake it in; you are the person with all the answers for which society is looking. However, if you are a self-publisher and have done much publishing without any appreciable results—It is just not jelling for you—if I were you; I would try something else. There is nothing as sweet and wonderful as finding your calling in life. But why do some self-publishers do so well, and others fail so miserably? It is a striking clause of extremes; the extreme is numbing.
A Striking Clause of Extremes
Eventually, the heyday of the traditional publishing cartel has vanished; many self-published books today are produced on the same scale of perfection as—or even higher than—those produced in traditional book-publishing circles. Self-publishers are in a glorious boom—the self-publishing boom. While most self-publishers are paupers and can hardly pay their rent, thousands of others live high on the hog: They eat, drink, and sleep in the best. This obscure and most striking clause of extremes is one of the most baffling and perplexing wonders of the day. Some win; others lose—and few seem to understand why. In addition, many still look up to the masters of yesterday; freedom has come to them, yet they are still locked in the vise of yesteryear’s endless limitations. They are still dogged by the traditional publishing model because of the daunting and elephantine tasks associated with self-publishing. It is high time that these people realize that permanent change has come to the publishing world. Anyone—with anything, at all, to say—can publish and market his own books successfully today: It is the age of the self-publishing boom. However, writing and publishing are merely the tip of the iceberg; the story hardly ends there: The real climb begins with the marketing and distribution of the books, and this is one of the principal factors that make all the difference in the world between the winners and the losers—the paupers and the millionaires. Millionaires embrace the whole book publishing program and revel in the boom; paupers only treat a portion of it.
And it does not really matter whether you publish your own books, or you do it through the traditional route; the tough grind does not change: You still have to build an extensive reading platform and learn to market your own book on your own. This is one of the chief reasons that you no longer need the traditional publisher in your hair; if you have to build your own reading platform and do the bulk of the marketing for yourself, what is the reason for going the traditional publishing route? The traditional publisher is merely an unnecessary middleman, taking a senseless slice of your cake. You, as a self-publishing writer, do not need the traditional publisher’s approval anymore; especially, in view of the fact that many publishers today are stark broke. Traditional publishing no longer carries the clout that it used to have in the past; additionally, most traditional publishers today have waxed quite miserly and niggardly: They no longer offer the kind of assistance to authors that they once did. In fact, their agents have also changed their tactics and have become more interested in the size of writers’ reading platform; in other words, if you do not already have a strong reading platform, they are not interested in publishing your books. Thus, why are they still viewed as useful to writers? —they are not. The publishing landscape today is a far cry from what it used to be in the past; of course, more people are writing books today and building huge reading platforms, an extremely time-consuming endeavor.
Traditional Publishers’ Dashing New Gatemen
In recognition of the mammoth change that the digital revolution has brought about, traditional publishers have, quite wisely, changed their publishing strategy: Because their system is based on exclusion of one kind or another, they always have to find some limiting barrier to access to their inner chamber. Yesterday, it was rejection of authors’ query letters; today, it is the demand that authors have huge reading platforms. This is the traditional publishers’ present logic and new strategy: They have created a new gateman or pass into their inner chamber, and that gateman is the presence or absence of a significant reading platform. Well, obviously, if you have to generate your own reading platform in order to be accepted and published by traditional publishers today; they are really not doing you any favor, publishing your book: You might as well build your own platform, publish your own book, and enjoy the self-publishing boom that many writers are enjoying today.
Make no mistake about it: The heyday of traditional publishing is gone, and a new day has arrived—one that is filled with self-publishing paupers and millionaires. Hard-working self-publishers enjoy the boom and live high on the hog: The self-publishing boom is quite a paradox—today’s enigmatic conundrum. Additionally, there could not have been a better time to be a self-publishing writer than today, if you have something to say that other people need to hear. Society is flooded with problems of all kinds; people are especially downcast and depressed with the blustery storms that are blowing in the world today. The world has become a mortal disease and is issuing mankind its own signals: Prepare for the end! Nature is crying all over the place; and people have become panicky, frantic, and frenzied as they watch their society waste away and thrown into the sea. Today’s societals, people in society, need answers—and they need them now! What is the cause of this mad rush of societal problems—are they caused by the onrush of the digital age? Not really: Society’s problems today are spiritual in nature, and they are the result of a slow boil that has been transpiring in society for hundreds of years. In particular, society’s drift away from the natural order of things is the principal cause of all the problems that currently inundate mankind. And that is nothing new: Mankind has drifted away from the natural order of things in the past, and the result had been the same—destruction of the society at issue. However, self-publishers who can tactfully and compassionately point out this fundamental flaw in world society today can, indeed, play an instrumental role in turning things around; thus, allowing them to enjoy the current self-publishing boom.
Smart self-publishing writers must rise to the occasion and toss their hats into the ring of confusion: Great and discerning writers have answers that society needs now; They have answers that can help people find their way out of the deep fog in which this world is now eclipsed. And for far too many, the world has increasingly become a disease: Moral responsibility has wilted, ands lawless uprisings now wander all over the place. Perhaps, for many self-publishers; millions may be hiding behind a book that explains how to block the coming world famine. The issues are poignant, and the problems are real; discerning self-publishing writers must step forward into the boom with the answers hiding deep in their souls. Unfortunately, far too many self-publishers have yet to learn the game and to embrace the entirety of the book-publishing program. Many are still untrained and unskilled in the business; they have not fully understood how the wheels of business turns as yet.
Unsavvy, Inexperienced Self-Publishers
The third reason that most self-publishers are paupers is that they lack experience and business acumen: It is a well-known fact that most self-publishers today are just as inexperienced, unsavvy, and ill-equipped to publish successfully as their counterparts of the predigital age, the golden age of traditional publishing. Their view of successful writing is wrong: Many do not want to spend any time nor money, promoting their books. Saddled with the burden of financial limitations, the lack of entrepreneurial skills, and practical business ideas; they have developed cheap means of promoting their work. Although the number of free book- promotion websites is almost innumerable, the idea of merely depending on such a cheap, feckless, and picayune medium to promote their book is shallow, hollow, and unsatisfactory. Many authors have observed that most free-promotion websites do not work—they are not effective in producing sales; and, of course, you get what you pay for.
Unfortunately, when free-promotion sites do not work, what do most inexperienced, unsavvy self-publishing authors do? Being ill-equipped with cash and indisposed to spending money to market their books, they look for another cheap bandwagon: When the bandwagon of free- promotion sites fail to generate the sale numbers for which they are looking, they all jump on the next ineffective bandwagon of making their books available for free—and this has been a torturous and painful experience for many authors who now realizing that free no longer does the trick. It used to, but like everything else in this world; everything is in flux: The world is constantly changing. This is a good reason that you may want to take a look at the book, Crashing Streams of Change; it goes into great detail, explaining why people’s perception of the world is wrong. Many writers fail to see the business component of publishing books; they often view it as a hobby—an extravagantly expensive hobby, nevertheless. But the truth is that there is much money to be made; all writers have to do is to step into self-publishing boom with the right mentality.
The whole idea of giving away one’s self-published books for free is nothing short of a literary catastrophe—this is the sort of thing that has been strangling the industry, sending one behemoth bookstore chain after another, crashing into bankruptcy court. The logic here needs no brain science, folks: If you give your books away for free, who is going to buy them from you. Today, a jarring company of freeloaders has arisen; and they are only reading books that are free. Is there any wonder that Book World vanished out of thing air? Make no mistake about it, folks: The free book model sends the wrong message of readers; and many are in no mood to start paying for books now. This is one of the unfortunate consequences of the onrush of the digital age. The reality is that it is not that readers are not out there—they are out there in droves: The problem is that too many books are made available for free, and millions of readers can get by without ever having to pay for a single one. Imagine that—that, my friend, is an economic catastrophe! Just think about it: If all the people who read free books today were purchasing them yesterday, Borders would not have had to file bankruptcy papers, and Book World would not have folded as it did. Keep a stiff upper lip and patiently sell your books to those who appreciate real value.